Watertown Cultural District Partnership Marketing Subcommittee
DANIELLE103.16 DRAPEAU103.16 -103.16 WCDPM103.16 SUBCOMMITTEE103.16 MEMBER103.16 -103.16 So,103.16 the103.16 January104.12 newsletter104.36 went104.92 out105.48 yesterday,105.64 and105.96 we're107.08 hovering107.24 a107.48 little108.12 over108.2 1000108.44 people108.76 on109.8 our110.12 newsletter110.28 list.110.44 Slowly111.08 increasing,111.8 but,112.44 you113 know,113.32 not113.48 decreasing,114.44 which114.84 is115.64 always115.8 a115.96 good116.28 sign.116.36 Open116.6 rates118.67 are119.78 fairly119.94 consistent.120.34 This120.83 one121.31 was121.47 a121.63 little121.78 bit121.87 lower122.03 than122.27 the122.67 couple123.7 in123.87 the124.27 past,124.42 but,124.51 you124.91 know,125.94 it's126.11 people127.06 are127.55 still127.78 kind127.94 of128.26 getting128.5 back129.47 into129.87 the130.1 swing130.34 of130.5 things,130.75 so130.82 I'm131.06 not131.15 necessarily131.31 surprised131.47 to131.94 see132.43 that.132.59 Scrolling132.82 over,134.58 looking135.06 at135.46 the135.78 Instagram135.94 metrics,136.1 we136.74 have138.34 435138.66 followers.139.62 So140.82 a141.38 little141.78 bit141.86 up142.1 over142.42 November,142.66 but,143.14 again,143.62 that's143.86 not144.18 surprising144.42 that,144.66 you145.46 know,145.94 things146.09 are146.33 just146.57 slowly146.74 starting147.06 to147.38 trickle147.69 off.147.85 There148.09 was148.25 a148.41 big,148.81 push148.9 when150.18 the150.57 account150.81 first150.97 started,151.46 and152.01 then152.41 it152.57 just152.81 kind152.9 of153.13 slowly153.38 154.09 168.08 DRAPEAU171.78 -171.78 I171.78 mean,171.78 nothing171.86 super172.01 super172.58 noteworthy173.38 there.173.78 And174.42 then175.29 let's175.53 see176.01 what176.25 else176.34 we176.74 have176.9 on176.97 here.177.22 Nothing.177.46 Down182.18 at182.18 the182.5 bottom,182.66 the182.81 bottom183.29 right,183.46 the183.86 number184.18 of184.34 events184.58 posted184.74 to185.14 the185.46 site185.62 per185.69 month,186.01 we186.18 had186.5 20186.66 in186.95 December,187.27 23187.35 in188.79 November,189.43 28189.59 in190.55 October.191.11 So191.43 that's193.67 just193.91 what193.99 I've194.23 been194.39 recording194.55 there.194.79 And195.27 then196.15 just196.39 on196.63 the196.87 side,197.03 you197.11 guys197.35 don't197.51 need197.67 to197.83 look197.99 at198.15 it,198.31 but,198.47 the198.63 top199.59 posts199.75 in200.07 December200.79 on201.84 Instagram202.49 was202.64 a203.6 particularly206.88 busy207.04 week207.69 in208.08 Watertown.208.49 So208.72 is210.08 that210.25 there210.32 was210.49 a210.64 post210.81 about210.88 all211.2 of211.36 those211.53 events211.69 that211.92 did212.32 well212.49 with212.64 about212.97 1,300213.2 views,213.44 then214.76 just215.96 a216.2 December216.44 general216.6 events217.64 post.218.04 That218.44 was218.68 about218.84 1000219 views.219.24 And219.72 then,220.52 just220.68 a221.48 repost221.72 on221.88 the222.28 story.222.44 Those222.52 were222.84 our223.08 top223.32 posts223.56 for223.8 the224.2 month.224.68 And227.8 then227.8 our227.96 top228.28 hosting228.44 orgs228.75 are229.96 Gore,230.44 MCA,230.68 the231.72 library.232.36 232.51 252.85 MATTHEW253.57 STEPHENS253.57 -253.57 WCDPM253.57 SUBCOMMITTEE253.57 MEMBER253.57 -253.57 Danielle,253.57 what253.57 are253.97 those254.13 metrics?254.22 What254.46 are256.21 you256.38 taking256.54 out257.01 of257.5 the257.65 data258.3 here?258.45 Like,258.86 how259.25 and259.57 what259.81 are261.18 the,261.42 like,261.74 action262.86 items263.18 that263.65 come264.3 to264.54 your264.77 mind264.94 as265.1 you265.42 look265.57 through265.74 the265.89 data?266.13 266.21 DRAPEAU271.49 -271.49 I271.49 mean,271.49 it's271.73 tough271.97 without272.13 ad272.37 money.273.57 It's273.81 tough274.85 to275.09 grow275.25 it275.41 organically.275.73 It's275.81 tough276.29 to276.53 grow276.77 the276.93 list277.41 organically.277.57 It's277.89 tough278.53 to278.77 get279.01 followers280.85 to281.17 Instagram281.73 organically.281.97 So282.69 if283.41 we284.04 can284.13 get284.2 some284.37 sort285.08 of285.32 ad285.64 budget,285.88 that286.2 would286.69 be286.85 great.287.08 The287.25 post289.08 on290.29 the290.69 website,290.93 there's291.17 a291.73 number292.13 of292.37 orgs292.6 that292.85 don't293.17 post.293.56 That293.88 is,296.29 we296.52 could297.08 get297.32 that297.49 up.297.64 We've297.88 reminded299.03 people299.43 a299.83 zillion300.55 times.300.63 It301.11 doesn't301.43 necessarily301.59 happen.301.91 But302.47 if303.35 we303.83 can303.99 get304.23 more304.47 orgs304.87 posting,305.27 that's305.67 helpful.306.39 Also,306.71 it's307.75 more308.07 events308.39 that308.63 we308.95 know309.11 about,309.27 more309.43 events309.75 that309.91 I310.23 can310.39 post310.55 on310.71 our310.95 social311.11 media.311.27 I311.59 don't311.99 know312.06 if312.31 they312.38 exist.312.46 I312.7 mean,313.1 I313.19 go313.26 around313.43 to313.58 people's313.82 websites,313.99 but314.38 sometimes314.78 they're314.94 not315.26 even315.43 up315.58 on315.75 their315.9 own315.99 websites.316.14 Or316.31 they're317.99 up318.14 pretty318.38 late319.43 and,319.82 like,320.06 the320.31 event320.54 is320.7 the320.94 next.321.1 It321.19 just321.43 doesn't321.58 work321.75 out321.99 wise.322.22 So322.78 the323.66 more323.99 content324.22 we324.7 have,325.19 the325.43 more325.66 we325.9 have326.46 to326.62 post326.86 about,326.94 and327.34 the327.66 more327.9 that327.98 we're328.22 posting,328.38 the328.62 better329.98 engagement330.22 we330.46 do330.86 end331.02 up331.26 having.331.42 331.58 KRISTEN332.46 KENNY332.46 -332.46 WCDPM332.46 SUBCOMMITTEE332.46 CHAIR332.46 -332.46 Have332.46 we332.46 sent332.7 an333.98 invitation334.22 to334.38 our335.26 vendors336.46 of336.7 the337.34 arts337.5 market337.74 at338.06 the338.46 arts338.62 market,338.86 an339.1 invitation340.09 to340.25 sign341.13 up341.61 for341.85 these342.09 emails342.32 because343.44 there's343.76 a344.09 lot344.49 of344.56 really344.81 great345.76 it's346.17 a346.49 great346.65 resource.346.81 Have347.05 we349.05 done349.21 that?349.37 I349.61 don't350.09 recall.350.17 350.41 LIZ352.48 HELFER352.48 -352.48 WCDPM352.48 SUBCOMMITTEE352.48 MEMBER352.48 -352.48 Don't352.48 believe352.48 we352.72 have353.2 specifically353.36 in353.84 part354.64 because354.88 that's355.12 a355.36 decision355.52 for355.68 the356 Watertown356.08 Arts356.24 Market356.64 Committee356.96 to357.36 make358.08 about358.16 whether358.48 or358.72 not358.96 it's359.12 appropriate359.52 for359.68 that.360.16 Yeah.360.32 But360.8 I361.04 don't361.2 see361.36 it361.6 being361.92 a362.08 bad362.24 thing362.4 at362.56 all.362.72 It'd362.88 be363.04 great.363.2 363.28 DOUG363.76 ORIFICE363.76 -363.76 WCDPM363.76 SUBCOMMITTEE363.76 MEMBER363.76 -363.76 No.363.76 I363.76 think364.08 that'd364.16 be364.32 fine365.04 to365.12 share365.36 that365.44 list.365.68 365.84 ERIN368.56 RATHE368.56 -368.56 WCDPM368.56 SUBCOMMITTEE368.56 MEMBER368.56 -368.56 To368.56 add368.56 on368.8 to369.04 what369.19 Danielle369.36 said,369.6 just370 to370.88 give371.19 a371.28 little371.51 bit371.6 of371.75 insight372.07 from372.4 my373.51 economic373.75 development.377.84 It's378.16 a378.16 catch378.31 22.378.48 Right?378.72 We're379.19 dealing379.44 with379.6 organizations379.84 who380 are380.88 not381.28 experts381.44 at383.27 sharing383.99 their384.31 own384.79 stuff384.95 to385.67 begin386.07 with,386.23 which386.47 is386.79 why386.95 this387.11 is387.43 a387.59 benefit387.67 to387.75 them388.31 to388.47 add388.87 this389.11 as389.35 a389.67 sharing390.63 tool.390.79 But391.35 because392.15 they're392.39 not392.79 used393.03 to394.23 doing394.63 a394.79 ton395.03 of395.19 marketing,395.35 they're395.51 not397.55 putting397.71 the397.94 information398.35 out398.5 there398.99 early399.23 enough,400.11 alerting400.43 the402.35 right402.82 people,402.99 etcetera.403.23 And404.19 so404.82 it's,405.06 you405.23 know,405.87 it's406.11 sort406.35 of406.58 a406.75 feedback407.23 loop.407.63 408.11 STEPHENS409.51 -409.51 Yeah.409.51 Where409.51 the410.31 people410.55 you410.63 are410.95 getting411.11 are411.27 the412.47 more412.63 sophisticated412.79 organizations.413.03 413.75 RATHE414.63 -414.63 Exactly,414.63 the414.63 people414.87 who414.95 are415.19 already415.27 doing415.51 great415.83 marketing416.07 are416.31 the417.35 ones417.51 that417.67 we're417.91 getting418.15 all419.03 of419.27 their419.43 events419.59 up420.15 there.420.87 And421.03 it's421.75 going422.74 to423.06 always423.06 be423.45 hard423.86 to424.01 get425.21 less425.45 experienced,427.77 less428.18 volume428.98 users429.54 to430.98 go431.86 on433.54 any433.77 platform.433.94 434.25 ORIFICE435.29 -435.29 Yeah.435.29 I435.29 know436.94 our437.18 idea437.34 with437.74 marketing438.06 is438.22 to438.7 do439.1 things439.26 at439.42 scale.439.66 I'm439.98 wondering441.82 if442.06 this444.06 is444.38 a444.54 Danielle444.7 question.444.86 Danielle,445.18 how445.5 much,445.9 like,446.06 one446.22 on446.38 one446.62 time446.78 have446.94 you447.1 had447.26 with447.5 people447.74 who447.98 are448.3 either448.46 within448.62 the448.86 cultural449.18 district449.26 or449.58 the449.98 cultural450.14 district450.22 partners?450.62 451.1 DRAPEAU452.99 -452.99 Not452.99 too452.99 much.453.23 453.38 ORIFICE453.87 -453.87 Okay.453.87 So,453.87 like,454.82 at454.99 the455.23 WBC456.15 this456.58 year,457.38 for457.55 example,457.87 one458.02 of458.43 the458.58 things458.67 that458.82 we're458.99 working459.14 on459.31 now459.55 is459.63 that459.63 we459.79 actually459.94 have460.02 a460.35 couple460.43 of460.5 paid460.75 employees,460.82 it's461.06 freeing461.46 some461.71 of462.02 us462.19 up462.35 to462.58 actually462.67 have462.9 a463.23 little463.38 bit463.46 more463.71 one463.87 on464.48 one464.8 time,464.88 which465.04 is465.36 really465.52 important.465.76 Right?466 So466.4 it's466.64 a466.88 little466.96 counterintuitive467.04 because467.28 we're468.08 trying468.32 to468.48 do468.64 stuff468.72 with468.88 a469.12 wide469.68 net.469.76 But470 I472.24 still472.64 have472.8 a472.96 lot473.04 of473.12 people473.28 asking473.36 me,473.6 hey.473.84 What's474 the474.24 cultural474.48 district?474.56 I474.96 see475.36 signs475.52 for475.68 it.475.92 I476.08 don't476.24 quite476.32 understand476.56 what476.8 it477.76 is.477.92 So,478.08 you479.25 know,479.65 maybe479.81 one480.13 of480.38 the480.53 things480.62 that480.69 we480.94 could481.01 consider481.1 is481.57 that482.38 list482.69 of482.85 cultural483.1 district483.25 partners483.74 or484.21 those485.01 who485.25 are485.5 eligible485.65 to485.97 be486.45 partners486.53 or486.69 those487.18 who487.41 are487.65 even487.81 in488.38 our488.62 first488.77 iteration488.94 of489.18 lists489.57 for489.81 organizations490.45 that490.94 are491.57 within491.65 that491.74 footprint.492.06 Maybe492.21 just493.5 doing493.81 some494.06 small494.29 one494.45 on495.31 one495.55 time.495.63 three495.79 minutes497.47 just497.71 to498.03 say498.19 hi498.35 and498.67 show499.15 them499.55 that499.79 that500.11 event500.35 site500.59 works500.91 and501.15 maybe501.39 ask501.63 them501.87 if502.11 they502.35 have502.51 anything502.59 going502.75 on.503.15 503.31 DRAPEAU504.03 -504.03 Yeah.504.03 504.03 RATHE505.63 -505.63 One505.63 thing505.63 I've505.87 tried506.19 with506.43 chambers506.75 in507.47 the507.76 past508.06 that508.37 has508.69 had508.85 some509 success509.32 has509.88 been,510.44 like,510.61 a510.76 quarterly,511 say,511.25 workshop,512.92 kind513.88 of516.21 a516.45 101.517 Right?517.25 But,517.64 like,518.04 how519 to519.25 get519.4 the519.57 most519.73 out519.88 of520.13 your520.37 membership.520.52 And520.85 if521.49 we521.64 did521.88 some522.04 outreach522.29 like522.52 that523 around523.22 culture523.54 you523.86 know,524.34 how524.5 do525.3 you525.46 post525.62 your525.78 events?526.1 I526.5 know527.62 it527.7 seems527.94 like528.1 we've528.42 put528.66 that528.9 information529.06 out529.22 a529.7 million530.02 times,530.02 but530.34 that's531.22 just531.38 the531.62 nature531.86 of532.02 an532.34 organization532.5 like532.74 this.533.3 Right?533.46 That533.78 people534.1 have534.34 to534.58 hear534.82 it534.9 over535.06 and535.22 over535.38 again.535.54 And535.7 that535.94 one536.1 time536.34 that536.58 they536.74 see536.98 it537.14 and537.3 go,537.46 oh,537.62 I537.86 could538.02 attend538.1 that.538.34 If538.66 it's539.4 a,539.57 you539.73 know,540.05 40-minute540.68 Zoom541 meeting542.29 to542.85 go,543.33 here's543.49 what544.45 you544.68 get544.85 out544.93 of545.17 your545.33 cultural545.4 district545.57 membership.545.97 546.29 KENNY546.68 -546.68 And546.68 I546.68 think547 that's547.17 a547.33 great547.45 idea.547.57 547.73 RATHE547.97 -547.97 And547.97 we547.97 work547.97 for547.97 you,547.97 just548.37 to549.25 do549.57 that549.73 kind549.88 of550.13 outreach,550.37 then550.52 it's551.09 a551.33 little551.57 bit551.64 less551.88 the552.05 one,553.56 but553.8 it's554.04 one554.52 on554.76 one555 for555.16 the555.32 people555.48 who555.64 show555.8 up.556.04 Right?556.28 556.52 ORIFICE557 -557 Right.557 Yeah.557 557.32 RATHE557.72 -557.72 Again,557.72 that's557.72 we're557.96 there's558.6 always559.08 going559.4 to559.64 be559.64 some559.88 self-selection560.28 bias560.52 around561 who's561.48 making561.96 the562.44 effort562.68 to562.92 learn563.56 how563.72 to564.2 do564.44 it.564.6 564.76 HELFER571.05 -571.05 I571.05 can571.05 speak571.13 to571.38 add571.62 money571.77 a572.01 little572.25 bit.572.34 So,572.5 Kristen572.82 and574.42 Doug,575.13 I575.38 think575.62 I575.77 sent575.93 and576.01 Danielle,576.25 I576.42 think576.62 I576.82 sent577.05 you577.13 all577.29 the577.46 official.577.7 We've578.17 got578.65 our578.89 next579.13 $15,000579.29 on579.62 the580.82 way.580.98 It581.05 won't582.29 hit582.45 till582.69 the582.93 end583.01 of583.17 the583.25 month.583.33 But583.49 when584.21 it584.45 does,584.61 we584.77 can585.73 definitely585.89 put586.05 some586.29 aside586.53 for586.69 some587.01 ad587.17 money587.33 like587.57 we587.81 had587.97 talked588.13 about.588.29 So588.53 I589.25 think,589.49 maybe,589.57 Daniella,590.21 you'd590.61 be590.93 able591.17 to591.25 provide591.41 us591.57 with,591.81 like,591.97 how592.13 much592.29 you592.45 think592.69 we'd592.85 want593.01 to593.25 set594 aside594.16 for594.4 these594.8 purposes594.88 for595.13 the595.85 next596 few596.16 months.596.4 Because597.21 I598.25 do598.57 think598.64 that's598.8 something599.13 we599.37 I599.68 think600.16 we600.33 all600.49 agree600.57 would600.73 be600.96 a601.21 great601.28 idea.601.37 601.52 DRAPEAU602.33 -602.33 So602.33 Yeah.602.33 I602.64 mean,603.28 I'll603.37 say,605.28 we608.84 could608.84 have609 a609.16 million609.4 views609.4 on609.88 our610.12 Instagram610.28 pages.610.52 We610.92 could611.24 have611.4 sent611.96 to612.12 one612.36 million612.6 people.612.6 But613 if613.88 we614.52 don't614.84 have615 goals615.4 of617.48 what617.88 we618.12 want618.28 the618.44 cultural618.76 district618.84 to619.4 do620.2 and620.36 become620.6 involved621.32 in,621.48 where622.12 that624.73 money625.13 is625.37 kind625.61 of625.85 just626 going626.09 nowhere.626.25 So,626.49 you627.37 know,628.64 I628.8 wouldn't629.05 want629.21 to629.45 just629.45 necessarily629.92 say,630.33 okay.630.73 Let's630.97 spend631.21 $500631.52 a631.85 month632.64 and632.8 keep633.13 things633.37 status633.61 quo633.85 with634.25 what634.49 we634.64 have634.73 as634.88 a635.05 cultural635.21 district.635.29 I635.68 would636.33 like636.4 to636.64 see636.64 us637.05 have638.35 some638.67 goals.638.91 Like,639.07 we639.39 want639.63 to639.79 have639.79 more640.03 members.640.19 We640.35 want640.75 to640.91 have640.91 a641.15 way641.39 to641.47 track641.79 who's642.59 showing642.83 up643.07 at643.23 events644.35 from644.51 the645.39 social645.79 media646.03 posts646.35 or646.75 from647.15 the647.47 website647.71 or647.87 from648.51 the648.75 newsletter,649.23 that649.39 sort649.95 of650.11 thing650.35 so650.43 we650.67 can650.83 tie650.99 it651.23 back651.47 to651.71 ROI652.03 to652.86 make653.17 sure653.34 that653.5 we653.74 are653.89 actually654.54 spending654.77 money655.25 and655.65 it's656.13 doing656.29 something.656.62 So656.86 I658.77 wouldn't659.01 want659.17 to659.41 really659.41 necessarily660.13 put660.46 money661.01 into661.25 it661.58 just662.46 yet.662.86 We663.1 can.663.5 Some663.65 light664.05 money664.29 doesn't664.54 hurt664.77 anything.665.17 But665.34 before666.53 we666.77 start,667.09 like,667.33 any667.65 sort667.89 of668.13 heavier668.37 advertisement,668.53 I669.41 just670.45 want670.53 to670.77 make670.77 sure671.01 that671.17 we671.33 would671.49 be672.29 using672.53 it672.69 to672.93 work673.09 towards673.25 goals.673.49 673.89 KENNY674.85 -674.85 Well,674.85 would674.85 it675.09 be675.25 smart675.49 to675.65 first676.05 discuss676.21 or676.85 even677.49 start,677.65 you677.97 know,678.62 with678.7 a678.93 purchase679.1 of679.25 the679.74 postcards679.98 that680.13 we680.7 had680.86 talked681.01 about,681.17 lamp681.33 post682.86 banners,683.33 you683.82 know,686.05 seeing686.29 if686.62 we686.93 can687.1 get687.25 some687.41 radio688.62 advertising?688.86 Or692.3 are692.3 we692.54 talking692.78 about693.1 something693.58 after693.98 postcards694.94 and696.94 lent697.66 banners697.82 and698.38 that698.78 sort699.02 of699.26 thing?699.42 Or699.5 are699.82 you700.62 considering700.7 those700.94 two702.46 items702.78 as703.66 part704.86 of705.1 that705.26 expense705.42 as705.66 well?706.14 706.3 DRAPEAU707.38 -707.38 I707.38 mean,707.38 really,707.54 anything707.79 that708.11 we708.35 put708.59 money708.67 into,708.9 we709.14 should709.63 have709.87 a710.11 way710.26 to710.35 tie710.59 back710.75 to711.07 ROI.711.3 So712.42 what713.23 is713.79 it714.02 that714.18 we're714.35 trying714.42 to714.67 get714.9 out714.99 of715.07 it?715.23 Is715.3 it715.47 more715.71 views715.87 to716.11 the716.35 website,716.5 more716.59 people717.14 coming717.38 to717.71 cultural717.95 district718.11 partner718.59 events,718.9 more719.3 partners.720.96 Like,721.44 what722.32 is722.64 the722.88 goal723.12 that723.36 we're723.68 trying723.84 to724.08 do724.32 with724.4 these724.64 advertising724.8 techniques725.04 and725.68 tactics?726.64 And726.8 then728 we728.24 can728.56 decide,728.72 you728.96 know,729.92 what730.08 is730.32 the730.56 best730.72 strategy730.88 to731.2 do732.16 there.732.24 I732.4 mean,732.64 the732.72 postcards733.2 and733.36 the733.92 social734.76 post734.92 and735.16 all735.57 of735.64 that735.8 is735.88 probably735.97 going736.13 to736.52 work736.52 fine.736.68 But737 we'll738.37 never738.61 know738.92 what's739.25 actually739.57 working739.88 and740.21 what740.52 isn't740.68 without740.92 goals741.49 that742.13 are742.37 working742.52 towards.742.68 743.09 ORIFICE745.8 -745.8 I'm745.8 sorry.745.8 I've745.97 missed746.21 all747.82 of747.9 these748.22 subcommittee748.3 meetings,748.46 and748.94 I749.18 apologize749.34 about749.42 that.749.98 Have750.22 we751.9 talked752.14 about752.3 some752.54 tangible752.78 goals753.18 in754.46 these755.5 past755.74 three755.98 meetings?756.22 756.38 KENNY757.18 -757.18 Yes.757.18 757.18 STEPHENS759.75 -759.75 I759.75 think759.75 that760.08 I'm760.15 sorry.760.6 I760.63 think760.88 that760.96 what761.12 Kristen761.36 just761.6 mentioned,761.91 you762.15 know,762.55 send762.63 postcards/764.32 posters,765.2 lamp765.51 post766.63 banners766.96 You768.15 know,768.55 radio.768.63 768.96 ORIFICE769.83 -769.83 I769.83 think769.83 to770 Daniel's770.32 point,770.63 though,771.2 like771.43 sorry771.75 to772.24 interrupt.772.48 Are772.63 there,774.46 like,774.62 metrics774.86 that775.1 we're775.5 trying775.66 to775.82 solve776.06 for?776.14 Right?776.38 So,776.7 like,776.94 in777.1 other777.26 words,777.42 if777.58 we778.06 want778.22 the778.38 Cultural778.78 District779.1 event779.58 site780.14 to780.46 be,780.78 like,780.94 the781.02 go781.26 to,781.42 hey.781.74 What's781.98 going782.7 on782.94 in783.18 the783.34 Watertown783.34 site?783.5 Do784.14 we784.46 have,784.7 like,784.86 a785.1 goal785.5 of785.66 how785.98 many786.14 eyeballs786.38 are787.74 on788.05 that?788.38 Right?788.54 Or788.93 is789.5 there789.98 a790.22 goal790.46 of790.54 how790.77 many790.93 events791.1 the792.86 Cultural793.5 District794.22 will794.62 have795.1 a795.25 hand795.58 in?795.74 Right?795.98 I796.29 don't796.62 know796.77 if796.86 you've797.01 talked797.1 about797.34 those797.5 sorts797.82 of798.29 things.798.29 798.46 STEPHENS798.77 -798.77 I798.77 think798.77 our798.77 conversation798.77 is798.77 primarily799.58 focused799.74 on800.38 continuing800.7 to801.66 build801.9 initial802.22 awareness.802.62 803.18 ORIFICE803.98 -803.98 Got803.98 it.803.98 Okay.804.14 804.38 STEPHENS806.06 -806.06 So,806.06 what806.06 is806.06 the806.3 goal,806.86 the807.18 metric808.3 for808.62 building809.1 awareness?809.26 You809.66 know,810.94 I811.1 don't811.42 know811.5 what811.66 we've811.82 said,811.98 well,812.22 we812.46 hope812.62 everyone813.26 out814.14 of814.3 10814.47 residents814.54 in814.87 Watertown815.18 knows815.35 what815.9 the816.07 cultural816.23 district816.38 is.816.71 But817.11 I817.5 think817.9 there's818.07 this818.23 general818.54 and818.78 even819.66 your819.9 sort820.23 of820.54 comment,820.71 Doug,820.87 at821.18 the821.35 beginning821.5 of821.66 the822.07 meeting,822.23 like,822.38 you822.87 said,823.59 I'm823.75 still824.14 hearing824.38 people824.63 asking824.95 what825.26 is825.66 the825.83 cultural825.99 district.826.07 Right?826.54 And826.87 so827.11 that,827.26 to827.5 me,828.38 suggests828.54 there's828.94 data829.42 points830.14 still830.54 around.831.34 Like,831.66 well,832.14 what832.38 is833.02 this833.26 and833.5 what833.74 is833.98 it834.14 not?834.46 And834.62 so835.18 my836.54 senses837.74 and838.94 the840.06 spirit840.3 of840.54 the840.86 discussions841.02 has841.18 been841.74 like,841.9 yeah.842.22 Well,842.38 how842.62 are842.86 we843.02 building843.18 awareness?843.34 Maybe844.3 we844.46 need844.77 to845.1 be845.25 more845.42 specific845.58 about845.89 what846.3 is847.18 the847.42 actual847.58 hope847.74 of848.13 that848.38 first848.46 phase849.01 of850.38 investments.852.13 852.3 RATHE854.22 -854.22 If855.34 raising855.58 awareness855.82 is856.13 the856.7 first857.1 goal,857.34 I858.7 would859.25 suggest859.33 putting859.57 some859.97 ad860.21 money860.37 toward860.61 the860.85 Watertown861.33 news861.49 and861.97 having862.93 banners863.01 there.863.41 They're863.97 very866.13 effective.866.45 I866.69 know867.33 who867.49 the867.73 top867.89 real868.13 estate868.37 brokers868.61 are868.85 in869.25 Watertown869.41 because869.57 they've869.97 got870.21 banners870.37 at870.53 the870.93 top871.01 of871.09 Watertown871.25 news.871.41 So872.37 if873.88 it's,874.37 I874.61 mean,875.09 if875.25 it's875.33 as875.57 simple875.8 as875.97 what876.21 is876.37 the876.52 Watertown876.68 Cultural876.85 District,877.25 right,877.64 you878.21 know,878.52 with878.61 the878.76 logo878.93 and,879 you879.33 know,879.49 come879.64 check879.97 us880.13 out880.37 and880.52 start881.57 striving881.88 for882.21 people.882.21 We882.68 know883.64 if883.88 residents884.85 are885 who885.49 we're885.64 trying885.8 to885.97 reach,886.21 we886.37 know886.68 they're886.85 looking887.8 there.887.97 888.37 ORIFICE890.1 -890.1 It's890.1 a890.1 great890.18 point.890.34 890.58 KENNY893.86 -893.86 So893.86 I893.86 love895.06 that895.3 idea.895.46 Should895.62 I897.22 talk897.54 to897.7 Charlie897.94 and898.18 ask899.62 him899.78 what901.88 the902.13 banner902.13 goes902.2 for?902.68 Like.903.57 903.8 ORIFICE905.8 -905.8 Yeah.905.8 It905.8 could906.76 be907 a907.25 combination907.32 of907.49 that908.04 and908.13 then908.37 just908.52 seeing908.76 if908.92 he909.16 wants909.32 to909.49 do,909.73 like,909.8 an910.04 arts910.28 and910.68 culture911 feature911.16 once911.73 a912.13 month912.37 that912.44 comes912.76 from912.92 us.913.16 Right?913.4 So,913.64 like,913.96 what914.28 helps914.85 Charlie915.08 is915.4 content.915.88 Right?916.13 You916.85 know,918.74 he918.9 writes919.78 most919.86 of920.18 the920.42 stuff920.5 himself,920.58 but920.82 he's921.22 got921.38 a921.54 lot921.7 of921.78 guest921.94 writers922.02 too,922.26 and922.58 the922.82 guest922.98 writers923.06 get923.3 some923.62 eyeballs923.78 on923.94 that924.5 site.924.58 I924.74 don't927.22 want927.3 to927.54 speak927.54 for927.78 him927.94 clearly,928.1 but928.34 I'm928.66 sure928.98 he'd929.14 be929.38 willing929.62 to930.65 consider930.98 something931.05 like931.46 that,931.77 especially931.93 if932.17 it's932.58 something932.74 that's932.89 teed933.13 up933.46 for933.62 him933.77 and933.93 it's934.1 easy934.25 and934.5 it's934.74 of934.82 interest934.98 to935.13 the935.46 community935.53 and935.62 if936.01 it's936.17 helpful.936.41 936.74 KENNY938.82 -938.82 Because938.82 we938.82 have939.05 no939.21 presence939.46 right939.7 now940.17 on940.34 his940.74 website.941.7 941.93 ORIFICE942.89 -942.89 Yeah.942.89 942.89 RATHE942.89 -942.89 We942.89 could944.48 do944.64 an944.8 orderly944.96 arts945.12 calendar945.6 that's945.92 pushed947.84 out.948 948.32 KENNY950.08 -950.08 I950.08 will950.72 send950.88 him951.12 an951.28 email951.44 when951.6 we're951.92 done952.16 here.952.32 952.4 ORIFICE952.72 -952.72 Okay952.72 Cool.952.72 953.12 STEPHENS957.05 -957.05 You957.05 know,957.05 Erin,957.21 that's957.62 interesting.958.01 The958.17 quarterly958.5 arts958.65 calendar,959.05 you959.38 know,959.93 you960.1 might960.25 solve960.5 two960.74 birds,961.29 one961.53 stone.961.86 Right?962.1 By,962.82 like,963.13 formalizing963.38 by963.62 making965.05 a965.29 greater965.62 push965.77 once966.98 a967.93 quarter968.25 from968.33 the968.89 members,969.21 tell969.38 us970.46 what970.62 you970.78 want971.18 to971.74 highlight972.06 so972.22 that972.62 we972.86 can,973.02 you973.18 know,973.74 get973.9 it,974.06 you974.3 know,974.62 on974.86 the975.1 website975.26 or975.34 on975.82 this976.06 or976.3 on976.54 you976.7 know,976.94 to977.1 build978.06 you978.14 know,978.7 that's978.94 an979.1 interesting979.34 idea.979.58 980.06 HELFER982.3 -982.3 And982.3 I982.3 think983.26 too983.34 that983.74 once983.98 folks984.22 see984.7 it,985.1 if985.26 they985.99 haven't986.14 done986.31 it,986.55 they'll986.79 want986.95 to987.35 do987.35 it987.67 the987.83 next987.9 time,988.07 if988.31 they989.02 miss989.26 the989.35 boat.989.67 So989.75 there's990.14 an990.71 incentive991.02 there.991.26 991.75 RATHE994.47 -994.47 Yeah.994.47 994.47 ORIFICE997.26 -997.26 How997.26 much997.26 have997.43 you997.67 guys997.83 talked997.9 about998.07 Porch998.31 Fest998.47 in998.87 prior999.19 meetings?999.43 999.67 KENNY1001.97 -1001.97 An1001.97 appropriate1001.97 amount1002.21 for1004.29 this1004.29 time1004.61 of1004.85 year.1005.01 1005.17 ORIFICE1008.21 -1008.21 Okay,1008.21 because1008.21 I1008.21 you1008.61 know,1008.77 that1008.85 can1009.25 in1011.33 terms1011.57 of1011.73 awareness,1012.05 right,1012.37 whether1013.01 it's,1013.25 content1013.57 for1014.97 Charlie1015.17 or1015.37 whatever1016.09 it1016.49 is,1016.88 an1019.04 adjacent1019.29 topic,1019.52 I1020 think1020.49 that1020.97 could1021.21 also1021.37 be1021.61 part1021.92 of1022.09 the1022.4 marketing,1023.85 the1024.01 Instagram1024.4 posting?1024.57 Like,1025.05 if1025.53 that's1025.92 going1026.16 to1026.4 be1026.4 our1026.72 signature1026.81 event1026.96 this1027.45 year,1027.77 right,1027.92 from1028.24 this1028.4 organization,1028.57 Kristen,1028.81 you1030.61 might1030.93 like1031.01 this.1031.17 And1031.33 if1031.81 there's1031.97 1301032.37 bands,1032.45 you1033.17 know,1033.57 maybe1033.73 there's1033.97 an1034.21 Instagram1034.77 post1035.01 for1035.57 every1036.13 porch1037.01 or1037.41 every1037.81 band1038.05 or1038.37 something1038.61 like1038.77 that.1039.09 You1039.25 know?1039.49 Like,1039.57 a1039.73 flood1040.77 of1040.93 stuff.1041.25 Sorry,1041.41 Danielle.1041.89 That1042.13 sounds1042.53 like1042.69 a1042.93 lot1043.01 of1043.09 work,1043.25 but1043.33 cool1046.09 content1046.16 that1046.48 might1046.88 get1047.04 some1047.13 eyes.1047.29 1047.44 HELFER1048.4 -1048.4 Right.1048.4 1048.4 ORIFICE1049.29 -1049.29 Yeah.1049.29 I1049.29 don't1049.61 know.1049.68 1049.85 DRAPEAU1051.44 -1051.44 I1051.44 mean;1051.44 the1051.53 Pinterest1051.68 Instagram1051.85 page1052.48 gets1053.13 a1055.13 lot1055.37 of1055.53 traction.1055.68 I1055.85 mean,1056.4 this1056.48 is1056.64 the1057.61 third1057.77 year1057.85 that1058.09 I've1058.33 done1058.48 it.1058.64 So1058.88 typically,1060.23 it's1060.63 slow1060.87 in1061.03 the1061.27 beginning.1061.51 It1061.59 picks1061.99 up1062.23 in1063.75 April1063.99 and1064.07 May.1065.51 It1065.75 really1066.31 starts1066.47 to1066.79 do1067.03 well.1067.11 But1067.35 it1068.23 gets1068.39 a1068.55 lot1068.79 of1068.87 eyes,1069.11 and1069.27 it1069.59 gets1069.75 a1069.91 lot1070.03 of1070.15 eyes1070.31 for1070.55 a1071.59 couple1071.91 different1071.99 reasons.1072.31 one,1072.63 because1072.95 of1073.19 the1073.43 bands.1073.51 They1073.67 have1073.99 their1074.15 own1074.39 networks1074.63 and1075.8 social1076.77 media1077.16 accounts1077.48 and1077.8 following,1078.13 so1078.2 that1078.61 helps1078.85 a1079.01 lot.1079.33 But,1079.4 also,1080.2 I've1080.44 mentioned1080.85 it1081.09 before,1081.4 getting1081.64 the1083.33 local1083.72 businesses1083.96 involved1084.37 helps1085.09 out.1086.05 Sometimes1087.33 they1088.29 have1088.61 just1088.85 as1089.01 big1089.25 a1089.33 following1089.57 as1089.65 these1089.97 fans1090.21 do.1090.45 And1090.77 so1091.97 they1092.13 will1092.53 share1092.85 things.1093.25 They're1094.45 not1094.69 even1094.85 necessarily1095.01 involved,1095.25 but1095.73 they1096.13 like1096.37 the1096.53 event,1096.69 and1096.85 they1097.17 share1097.33 it1097.57 for1097.89 us.1097.97 So1098.21 that1098.93 does1099.17 help1099.41 as1099.65 well.1099.97 So1100.13 once1102.2 we1102.37 have,1102.61 you1102.77 know,1103.09 we1103.24 start1103.88 working1104.13 towards1104.37 Fortress,1104.61 there1104.85 will1105.33 be1105.57 a1105.72 lot1105.88 of1105.96 that1106.13 content1106.29 to1106.44 post1106.92 and1107.24 reshare,1107.96 and1108.2 I'll1108.77 have1109.01 to1109.24 figure1109.48 out1109.57 what1109.88 the1110.05 balance1110.2 is1110.37 between1110.68 the1110.85 Fortress1111.09 account1111.24 and1111.81 the1112.29 cultural1112.44 district1112.61 account,1113.01 but1113.4 it's1113.81 all1114.53 with1114.77 me.1115.77 So,1116.09 you1116.33 know,1116.73 I1116.89 don't1116.97 have1117.13 to1117.37 fight1117.45 with1117.85 somebody1118.17 else1118.33 to1118.65 figure1119.13 it1119.29 out,1120.25 it's1120.25 my1120.25 internal1120.73 battles,1121.05 but1121.53 that1122.09 will1122.25 definitely1122.41 help1122.57 drive1122.97 some1123.29 traffic1123.61 as1123.77 well.1124.17 1124.33 KENNY1125.37 -1125.37 Should1125.37 we1125.37 invite,1125.61 if1129.39 we1129.39 haven't1129.63 already,1129.8 our1130.12 partners1130.39 to1131.96 participate1132.84 in1133.08 the1133.8 Porch1134.04 Fest?1134.28 1134.6 RATHE1139.15 -1139.15 Which1139.15 partners?1139.15 1139.48 KENNY1141.08 -1141.08 I1141.08 guess1141.08 the1141.32 partners1141.48 that1141.56 would1141.96 make1142.2 most1142.36 sense.1142.52 1142.91 RATHE1143.32 -1143.32 Oh,1143.32 I1143.32 see1143.48 it.1143.63 Okay.1143.8 1143.96 KENNY1144.53 -1144.53 Right.1144.53 So,1144.53 a1145.49 restaurant,1146.85 of1146.93 course,1147.49 Gore1147.65 did1148.13 it1148.37 last1148.61 year.1148.85 Of1149.09 course,1151.09 Canadian1151.25 American1151.57 Club,1152.05 I1152.45 don't1152.85 know1153.01 if1153.17 they've1153.33 ever1153.49 considered1153.73 it,1154.13 but,1154.61 I1154.69 mean,1154.93 it1155.01 is1155.41 a1155.45 musical1155.48 venue.1155.73 I1156.29 think1157.33 that1157.48 would1157.72 be1158 kind1158.28 of1158.61 fun1158.85 for1159.64 them.1159.96 1160.04 RATHE1160.61 -1160.61 WCITV.1160.61 Yeah.1162.52 Yep.1163.48 1164.2 DRAPEAU1165.09 -1165.09 Moe1165.09 was1165.09 asking1165.24 that1165.33 in1165.64 the1165.8 first1165.88 year.1166.04 They1166.2 couldn't1166.44 last1166.61 year.1166.85 I1167.09 don't1167.24 know1167.33 about1167.48 this1167.64 year.1167.8 1168.04 KENNY1168.68 -1168.68 Oh,1168.68 yeah.1168.68 So1168.92 maybe1169.24 reaching1169.4 out1169.8 to1170.04 them1170.28 individually1170.37 saying,1170.61 you1171.24 know,1171.48 the1171.64 poor1171.88 trust1172.24 is1172.4 May.1172.76 I1173.12 can't1173.28 remember.1173.36 1173.6 HELFER1175.36 -1175.36 May1175.36 16.1175.68 1176.09 KENNY1177.12 -1177.12 16th.1177.12 And,1177.12 you1178.32 know,1179.04 reaching1179.2 out1179.6 and1180 asking1180.16 them1180.48 if1180.8 they're1181.04 interested,1181.2 how1181.44 can1181.92 we1182.16 help?1182.48 I'd1185.19 be1185.19 willing1185.43 to1185.67 do1185.91 that.1186.08 I1186.32 could1186.88 come1187.03 up1187.27 with1187.43 a1187.52 list1187.67 of1187.84 our1188.47 partners1188.63 and1188.88 run1189.67 it1189.91 by1190.08 you1190.23 guys1190.47 and1190.63 see1191.36 how1193.03 you1193.19 feel1193.43 about1193.6 that,1193.91 you1195.19 know,1197.43 extending.1197.59 1198.39 ELFER1199.67 -1199.67 I1199.67 think1200.87 we1201.03 can1201.35 easily1201.51 make1201.67 it1201.99 an1202.15 agenda1202.31 item1202.47 in1202.87 the1203.35 next1203.51 well,1203.75 maybe1205.03 not1205.27 January,1205.43 but,1205.67 like,1206.07 the1206.23 February1206.39 meeting1206.55 or1206.95 something1207.27 because1207.43 that's1207.75 when1207.99 the1208.15 applications1208.39 will1208.47 be1209.03 open.1209.19 I1212.46 said,1212.46 here's1212.63 an1212.87 opportunity.1213.11 Be1213.27 part1214.63 of1214.87 the1215.11 signature1215.18 event1215.51 of1215.98 our1216.55 group.1216.7 1217.03 DRAPEAU1217.98 -1217.98 And1217.98 also1218.87 not1219.11 just1219.51 ones1219.66 who1219.98 are1220.22 partners,1220.38 but1220.55 potentially1220.94 organizations1221.66 that1222.94 either1223.74 we1224.07 want1224.38 to1224.55 be1224.87 partners1225.03 or1225.27 that1225.9 we1226.14 think1226.3 would1226.46 be1226.79 beneficial1227.73 to1227.97 us,1228.53 AKA1228.77 have1229.33 large1229.81 followings.1229.97 Arsenal1231.09 Yards1232.37 hasn't1232.93 done1233.41 it1233.65 yet.1233.81 They1233.97 could.1234.45 Mighty1234.69 Squirrel1235.41 in1235.81 the1236.77 arsenal,1237.49 they1237.65 were1238.21 going1238.29 to1238.53 do1238.53 it1238.85 last1239.01 year,1239.17 but1239.41 they1240.05 didn't1240.21 because1240.45 they1240.77 were1241.25 behind1241.41 schedule1241.57 and,1241.89 you1242.45 know,1243.07 all1243.14 that1243.3 sort1243.46 of1243.54 thing.1243.78 Maybe1243.94 they'll1244.42 do1244.74 it1244.9 this1244.98 year.1245.22 That1245.38 would1245.78 be1246.02 a1246.18 good1246.35 draw.1246.42 1246.66 HELFER1248.18 -1248.18 They're1248.18 interested1248.18 in1248.5 doing1248.98 it.1249.07 Arsenal1249.22 yards1249.46 won't1249.87 join1250.11 the1250.35 cultural1250.59 district.1250.66 But.1254.11 1254.18 RATHE1254.5 -1254.5 We1254.5 haven't1254.5 totally1254.59 worked1254.9 on1255.22 them1255.46 yet.1255.63 We1255.87 got1256.02 we1256.18 did1256.35 get1256.5 a1256.66 no1256.9 initially,1256.98 but1258.17 we1259.05 haven't,1259.37 1259.53 HELFER1260.89 -1260.89 Actually,1260.89 I1260.89 don't1261.37 think1261.61 it's1261.85 coming1262.09 just1262.25 from1262.65 What's1262.97 his1264.09 name?1264.49 I1264.57 think1264.89 it's1264.97 coming1265.21 from,1265.45 like,1265.77 above1265.93 him1266.41 from,1266.73 like,1267.69 Katie1268.01 Sullivan1268.17 stuff.1268.49 1269.13 RATHE1270.66 -1270.66 I1270.66 haven't1270.66 talked1270.83 to1271.07 Katie1271.3 yet,1271.46 though.1271.78 1272.02 HELFER1272.35 -1272.35 So1272.35 It's1272.35 okay.1272.74 1273.07 DRAPEAU1274.02 -1274.02 We'll1274.02 see.1274.02 If1274.18 they1274.59 did1274.83 porch1274.98 fest,1275.3 you1275.63 know,1276.18 that1276.35 also1276.51 benefits1276.74 the1277.14 cultural1277.94 district1278.11 without1278.51 them1278.9 necessarily1279.14 being1279.3 a1279.7 partner.1279.94 They1280.02 could1280.98 be1281.14 a1281.3 friend1281.94 type1282.98 thing,1282.98 which1283.78 they1283.78 have,1283.94 they1284.1 have1284.18 reshared1284.5 some1284.74 of1285.22 our1285.38 stuff,1285.46 and1285.62 it1285.86 does1285.94 well.1286.1 So1286.34 it's,1286.82 you1286.98 know,1288.02 trying1288.26 to1288.9 do1289.38 events1290.26 with1290.5 them1290.74 even1290.9 if1291.14 they're1291.38 not1291.54 necessarily1291.7 a1291.94 partner.1292.34 1292.5 ORIFICE1293.06 -1293.06 Yeah.1293.06 The1293.06 good1293.86 thing1294.02 is,1294.26 you1294.5 know,1294.74 just1294.9 because1297.09 Boylston1297.33 Properties1297.64 may1298.37 have1298.92 one1299.09 stance1299.33 doesn't1299.57 mean1299.88 that1300.13 Mighty1300.37 Squirrel1300.53 doesn't1300.77 have1301.16 another.1301.4 1301.57 RATHE1302.45 -1302.45 Absolutely.1302.45 1302.45 ORIFICE1302.92 -1302.92 You1302.92 know,1302.92 they're1303.01 a1303.09 tenant.1303.33 They1303.4 can1303.72 do1303.88 whatever1304.05 they1304.13 want.1304.45 1304.61 KENNY1305.24 -1305.24 Yep.1305.24 1305.24 RATHE1307.81 -1307.81 Not1307.81 to1307.81 co-opt1308.21 this,1308.45 but1308.85 the1309.88 treaty1310.57 day1310.73 stuff1311.13 is1311.53 also1312.09 an1312.33 amplifier1313.05 for1313.37 what1314.65 you1315.29 guys1315.53 are1315.61 doing.1315.93 And1316.17 so1316.57 the1317.29 brochure1317.53 is1317.69 about1318.17 80%1318.41 set.1319.29 All1320.09 the1320.49 events1320.65 are1320.81 now1321.21 in1321.53 there.1321.77 The1321.85 dining1322.17 page1322.33 is1322.57 all1322.81 set.1322.97 I'm1323.21 working1323.85 on1324.01 my1324.33 map1324.49 of1325.35 things1325.51 to1325.83 do1326.22 in1326.31 Watertown.1326.71 So1326.87 that'll1328.46 be1328.79 ready1329.11 to1329.27 print1329.66 within1329.74 the1330.63 next1330.87 two1331.03 weeks.1331.42 And1331.66 one1332.14 week.1332.46 Then1332.63 that'll1333.18 go1333.42 out1333.74 to1333.98 the1334.31 hotels1334.95 and1335.18 the1335.66 Mosessian1335.83 and1335.98 the1336.79 Arsenal1337.44 Yards1337.52 and,1337.92 you1338.16 know,1338.32 all1338.4 over1338.64 the1338.88 place1339.04 that1339.12 will1339.44 have1339.6 that1339.76 brochure1339.92 in1340.24 print.1340.96 The1341.2 print1343.2 version1343.44 has1344.4 a1344.88 QR1345.12 code1345.28 and1345.68 a1346.56 big1346.88 logo1347.28 that1347.68 says1348.16 Watertown1348.32 Cultural1348.56 District,1349.04 see1349.44 the,1350.13 you1350.29 know,1350.45 all1350.53 of1350.85 the1351.01 calendar1351.16 of1351.33 events1351.64 on1351.81 the1352.37 website1352.61 so1352.68 it1353.48 directs1353.64 people1353.88 right1354.29 there.1354.61 Treaty1357.81 day1357.81 is1358.29 also1359.33 so1359.57 treaty1359.97 day1360.21 will1360.53 have1360.68 an1360.85 inset1361.01 within1361.16 that1362.45 brochure1362.85 separately.1363.57 1364.13 The1364.13 treaty1365.83 day1365.91 website,1366.47 we1366.71 own1367.35 the1367.59 URL1368.47 treatyday250.com.1368.79 And1369.35 it1373.91 points1374.47 to1374.87 the1375.43 treaty1375.59 day1375.83 page.1376.23 Well,1376.47 it1376.79 doesn't1377.03 yet.1377.11 Our1377.51 IT1378.47 department1378.71 is1379.11 still1379.51 redirecting1379.67 that1380.31 for1380.87 us.1381.03 But,1381.27 that1381.43 redirect1382.68 treatyday250.com1382.92 will1383.48 redirect1384.92 to1385.09 the1385.72 cultural1385.88 district1386.04 page1386.37 on1386.85 treaty1387.24 day.1387.48 So1387.88 that1389.01 will1389.16 also1389.4 be1389.64 driving1389.96 people1390.2 to1390.61 the1391.8 cultural1391.88 district1391.96 website.1392.44 And1392.77 we,1393.8 for1395.99 treaty1396.39 day,1396.63 are1396.95 purchasing1397.19 WBUR1397.35 ad1398.15 time,1399.35 and1399.59 doing1401.83 a1402.07 whole1402.31 push1402.39 on1403.27 the1403.67 economic1403.91 development1404.15 Instagram1404.55 around1405.27 getting1406.23 people1407.36 out1407.67 for1407.99 treaty1408.23 day.1408.47 And1409.43 all1409.67 of1409.91 that,1410.08 again,1410.15 will1410.39 have1411.03 that1411.36 URL1411.6 referenced,1411.91 which1412.47 will1412.95 put1413.19 people1413.51 back1413.67 onto1413.99 the1414.15 cultural1414.39 district1414.55 website.1414.95 So1415.76 that1416.39 is1417.67 all1417.84 coming,1418.08 and1418.23 that's1418.47 all1418.95 ramping1419.19 up,1419.43 very1419.84 soon.1420.88 1421.19 ORIFICE1422.76 -1422.76 Great.1422.76 Nice1422.76 job,1423 Erin.1423.28 1423.56 KENNY1427.24 -1427.24 So1427.24 going1427.24 down1428.04 our1428.44 agenda,1429.48 we've1430.2 kind1432.6 of1432.84 hit1433.08 on1433.24 some1433.4 things1433.72 out1434.04 of1434.52 order.1434.76 How1434.92 do1436.7 we1436.86 go1437.02 about1437.26 getting1437.49 the1437.98 postcards,1438.3 lamp1438.54 post1439.41 banners,1440.3 and1440.7 the1442.3 stickers?1442.54 I1442.7 think1443.1 we1443.17 had1443.41 discussed1443.49 stickers,1443.89 but1445.17 I1445.58 don't1445.74 see1445.82 oh,1446.06 there1446.3 they1446.38 are.1446.54 Window1446.7 stickers.1446.78 How1447.1 do1447.49 we1447.65 go1447.82 about1447.98 getting1448.13 those1448.86 done1449.17 and1449.49 paid1449.89 for?1450.13 1450.38 HELFER1452.4 -1452.4 We1452.4 design1452.4 them,1452.8 and1453.2 then1454.64 I1454.88 order1455.6 them,1457.28 once1457.52 the1457.52 money1457.76 comes1457.84 in1458.08 1458.32 KENNY1458.64 -1458.64 Directly1458.64 I1458.64 see.1459.12 Alright.1459.2 So.1460.56 1460.64 HELFER1460.88 -1460.88 What1462.64 we1463.12 are1463.28 going1463.44 to1463.44 do1463.44 is1463.76 to1463.84 have1463.84 some1464 designs1464.24 to1464.48 show1465.12 the1465.28 general1465.68 group1465.84 so1468.06 that1468.46 they1468.46 can1469.17 approve1469.41 and1469.65 say1470.13 this1470.22 is1470.38 how1470.54 much1470.62 it1470.7 would1470.86 cost1471.02 to1471.1 do1471.41 this1471.49 many.1471.65 And1471.82 here's1472.54 the1472.7 design,1473.02 and1473.17 then1473.65 we1473.82 get1473.97 feedback,1474.13 and1474.3 then1474.7 we1474.93 iterate1475.1 on1475.34 it1475.73 one1475.82 more1476.06 time.1476.22 We1476.54 say,1477.17 okay.1477.26 Final1477.58 vote.1478.22 And1478.54 then1479.08 we1479.24 order1479.48 it,1479.72 with1480.04 the1481.32 approval1481.56 of1481.72 the1482.36 entire1482.6 group.1482.76 So.1483.24 1484.76 KENNY1485.32 -1485.32 Okay.1485.32 And1485.32 so1485.72 do1485.96 we1486.28 have1486.44 someone1486.6 perhaps1486.84 in1488.2 the1488.52 group1488.68 that1488.84 could1489.24 do1489.56 the1489.88 design.1492.34 1492.65 DRAPEAU1494.73 -1494.73 Yes.1494.73 I'm1494.73 going1495.21 to1495.45 do1495.45 it.1495.78 1495.93 KENNY1495.93 -1495.93 Oh,1495.93 cool.1496.41 1497.86 DRAPEAU1498.26 -1498.26 Because1498.26 we1498.26 didn't1498.65 have1498.73 money.1499.05 We1499.21 were1499.78 saving1500.02 up1500.49 the1500.89 rest1501.29 of1501.54 last1501.86 year's1502.02 money1502.17 to1502.49 just1502.65 get1502.82 the1502.97 events1503.13 on1503.21 the1503.54 side1503.69 and1503.78 all1503.93 that1504.1 sort1504.26 of1504.49 thing.1504.65 So1504.82 I1505.45 can1506.49 work1506.65 on1506.81 the1507.05 designs1507.21 and1507.45 get1508.33 them1508.65 to1508.89 the1509.93 group.1511.13 1511.37 KENNY1512.33 -1512.33 Fantastic.1512.33 1512.33 HELFER1514.01 -1514.01 But1514.01 if1514.01 folks1514.17 have1514.33 ideas1514.57 for1514.81 the1515.21 type1515.45 of1515.53 messaging1515.77 they1515.85 want1516.33 to1516.57 see,1516.57 that's1516.89 something,1517.61 like,1517.85 right1518.66 now1518.83 that1519.07 we'd1519.3 really1519.46 like1519.78 to1520.11 have1520.27 input1520.35 on.1521.07 1521.46 STEPHENS1522.02 -1522.02 I1522.02 mean,1522.02 I1522.11 think1522.35 isn't1522.42 it1522.66 this1523.38 is1523.54 what1523.78 we1523.94 are,1526.83 right.1526.83 One1526.83 side1526.83 is1527.07 the1528.27 logo,1528.42 and1528.59 then1529.22 one1529.38 side1529.7 is,1530.74 this1530.74 is1531.52 where1531.52 we1531.76 are.1532 1532.32 HELFER1532.8 -1532.8 We1538.64 talked1539.92 about1540.08 potentially1540.32 having1540.56 two1541.04 different1541.28 ones,1541.44 one1541.68 that's1541.92 more1542.08 public1542.24 facing1542.48 and1542.8 one1543.04 that's,1543.2 like,1543.28 for1543.44 potential1543.68 partners.1543.76 But1544.24 I'm1544.97 wondering1545.06 if1545.21 they1545.38 actually1545.62 could1545.86 be1546.1 the1546.34 same1546.49 thing.1546.65 If1546.82 the1548.1 messaging1548.26 is,1548.49 I1549.06 want1549.46 to1549.54 say,1549.54 general1549.78 enough,1549.93 because1550.34 we1550.49 want1550.65 to1550.73 be1550.89 fairly1550.97 specific1551.13 so1551.46 people1551.86 don't1551.93 have1552.17 a1552.41 greater1553.06 understanding.1553.21 1553.62 STEPHENS1554.41 -1554.41 Yeah.1554.41 I'm1554.41 not1554.58 sure1554.73 we1554.89 need1555.06 two.1555.13 1555.54 HELFER1556.02 -1556.02 I1556.02 think1556.02 it1556.17 could1556.34 just1556.49 be1556.65 one1556.89 to1557.06 other1557.54 people.1557.7 1558.34 ORIFICE1559.21 -1559.21 I1559.21 agree.1559.21 1559.38 HELFER1560.17 -1560.17 Okay.1560.17 So1560.17 one1561.29 postcard.1561.69 Do1562.01 people1563.61 have1563.85 a1564.09 preference1564.25 on1564.33 sizes?1564.65 I'm1564.89 just1565.93 curious.1566.09 1566.33 KENNY1568.89 -1568.89 I1568.89 think1568.89 your1569.05 basic1569.37 or1569.77 is1570.25 it1570.41 three1570.57 by1570.73 5ive1570.97 1571.21 HELFER1572.81 -1572.81 It's1572.81 like1572.81 a1572.88 four1573.05 by1573.29 six.1573.53 1573.77 KENNY1574.24 -1574.24 Four1574.24 by1574.24 six.1574.64 1575.45 HELFER1577.53 -1577.53 No1577.53 five1577.53 by1577.77 seven?1578.01 Big1578.24 old1579.29 map.1579.53 1579.77 DRAPEAU1581.29 -1581.29 I1581.29 would1581.29 say1581.45 it1581.61 depends1581.72 on1581.85 the1582.16 price1582.33 difference.1582.4 1582.72 HELFER1583.29 -1583.29 Yeah.1583.29 Sure.1583.61 1583.77 DRAPEAU1584.24 -1584.24 The1584.24 bigger,1584.24 the1584.4 better.1584.72 There's1584.88 more1585.21 space1585.61 to1586.73 do1586.97 things1587.21 with,1587.45 but1587.61 sometimes.1587.85 1588.01 HELFER1588.49 -1588.49 Or1588.49 real1588.49 estate.1588.57 1588.81 DRAPEAU1589.69 -1589.69 Yeah.1589.69 Sometimes1589.69 the1590.01 price1590.49 doesn't1590.65 justify1591.69 the1592.09 increase1593.13 in1593.45 sales.1593.85 Right.1594.01 1594.89 HELFER1595.29 -1595.29 I1595.29 was1595.29 also1595.45 wondering1595.61 about1595.93 what1596.33 the1597.29 hotels1597.61 in1597.85 different1598.25 places1598.33 have1598.65 for1599.21 display.1599.53 Because1599.77 sometimes,1600.74 like,1600.98 the1601.38 rack1601.47 card1601.71 size1602.03 is,1602.35 like,1602.74 the1602.9 appropriate1603.14 thing1603.31 based1603.71 on1603.95 what1604.27 is1604.51 most1604.66 available.1604.9 But1607.87 I1608.11 don't1608.83 have1608.98 any1609.31 insight1609.55 into1609.79 that.1610.18 1610.42 RATHE1610.98 -1610.98 I'm1610.98 meeting1610.98 next1611.23 week1611.63 with1612.03 the1612.42 residents1612.83 with1613.55 their1614.11 sales1614.35 team,1614.59 and1614.83 I'm1616.63 always1616.79 in1617.03 good1617.35 contact1617.51 with1617.75 Maya1618.07 Hannah.1618.23 So1618.55 between1619.43 those1620.31 two1620.63 I1620.79 can1621.03 find1621.11 out1621.35 for1621.51 the1622.39 Hampton1622.63 and1622.71 the1623.11 residents1623.19 what1623.35 their1623.75 display1623.99 racks1624.71 are.1625.11 1625.67 HELFER1626.71 -1626.71 Yeah.1626.71 Does1626.71 anyone1627.03 else1627.27 have1627.59 preferences1627.83 or1627.99 things1628.39 they've1628.55 noticed?1628.79 So1629.75 I'm1630.15 just1630.15 curious1630.23 if1631.79 there1632.27 are1632.51 dimensions1632.59 that1632.66 make1633.22 sense.1633.38 1634.18 KENNY1634.35 -1634.35 Well,1634.35 I1634.35 like1634.74 the1634.9 idea1635.14 that,1635.47 whatever1636.42 people1638.27 get1638.9 they1639.38 see1639.63 it,1639.95 they1640.11 get1640.27 it1640.51 in1640.66 their1640.74 hand,1640.9 and1641.07 in1641.47 one1641.71 glance,1641.87 they1642.18 get1643.14 a1643.31 great1644.18 amount1644.35 of1644.74 information.1645.14 And1645.31 perhaps1647.68 that1648 is1648.4 the1648.72 bigger1649.04 one.1650.2 You1650.96 know?1650.96 So1651.04 they'll1652 know1653.04 that,1653.36 oh,1653.6 this1653.92 Watertown1654.08 Cultural1654.32 District,1654.8 what1655.28 is1656.16 that?1656.4 There's1656.56 a1657.36 little1657.6 bit1657.68 more1657.92 information.1658.08 There's1658.32 a1658.96 QR1659.28 code.1659.36 And1659.84 to1660.8 throw1661.55 a1661.71 map1661.84 on1661.95 it,1662.36 that1662.43 would1662.67 be1662.76 pretty1662.91 amazing.1663.32 1663.63 STEPHENS1666.12 -1666.12 Because1666.12 we1666.12 use1666.43 rec1666.67 cards1667.23 specifically1667.63 because1668.6 it's1669.63 less1670.52 throwawayable.1670.84 You1671.39 know?1672.6 It's1672.76 still1673.15 very1673.71 nuanced.1674.19 You1676.33 know?1676.97 I'm1677.21 sure1677.53 many1677.69 do1678.01 end1678.41 up1678.65 in1678.81 the1678.97 trash1679.21 recycling1679.53 bin,1680.01 but,1680.49 you1680.81 know,1681.13 I1681.29 think1681.45 we've1681.53 erred1681.69 away1682.17 from1682.57 that1682.97 to1683.21 convey1683.53 a1685.37 little1685.77 bit1685.93 greater1686.17 intentionality.1686.33 Right?1686.65 Since1687.77 I1688.73 and1688.97 I1689.05 think1689.29 most1689.37 hotels1689.69 use1690.2 rack1691.23 cards1691.56 or1691.96 at1692.36 the1692.67 very1692.84 least1692.91 a1693.15 single1693.63 double1694.91 sided1695.56 rack1695.88 card1696.52 size,1696.91 you1697.23 know,1697.72 which1697.88 is1698.12 probably1698.28 four1698.43 by1698.91 101699.23 or1699.72 111700.2 or1700.67 something.1701.08 Right?1701.23 Because1701.63 it1703.02 feels1704.22 less1704.54 junk1705.34 mail1705.98 1706.54 HELFER1708.54 -1708.54 So,1708.54 yeah,1708.54 that's1708.78 kind1709.02 of1709.26 it's1709.5 kind1709.74 of1709.98 the1710.06 direction1710.14 I'm1710.3 leaning.1710.62 It's1710.7 what1710.94 we1711.02 used1711.18 to1711.26 do1711.5 up1711.58 in1711.66 New1711.74 Hampshire1711.9 for1712.06 the1712.38 arts1712.54 council.1712.7 I1712.94 used1713.34 to1713.42 run1713.66 up1713.74 there.1713.98 Everybody1714.06 had1714.65 rack1715.05 card1715.21 size,1715.45 and1715.69 that1716.01 was1716.1 what1716.26 people1716.34 could1716.49 display1716.73 easily1716.97 on1717.29 their1717.62 counters1717.69 because1717.86 it1718.26 took1718.49 up1718.65 less1718.82 space.1719.29 That1719.62 kind1719.93 of1720.1 thing.1720.26 Yeah.1720.34 1720.58 KENNY1720.97 -1720.97 I1720.97 love1720.97 that.1721.05 1721.29 HELFER1722.17 -1722.17 So,1722.17 Danielle,1722.17 that1722.65 might1723.13 be1723.29 the1723.45 size1723.69 we're1723.77 going1724.01 for1724.17 instead1724.41 of1724.65 the1724.97 traditional1725.05 postcard.1725.21 1725.62 DRAPEAU1726.49 -1726.49 Yep.1726.49 1726.49 ORIFICE1726.49 -1726.49 Would1726.49 you1728.41 guys1728.65 want1728.89 to1730.25 consider1730.25 the1730.49 QR1731.13 code1731.61 going1732.01 to1732.33 the1732.57 events1732.73 list1732.97 instead1733.45 of1733.85 what1734.33 is1734.73 this?1734.89 1735.05 HELFER1736.01 -1736.01 Yes.1736.01 1736.01 KENNY1738.09 -1738.09 Yes.1738.09 1738.73 HELFER1739.29 -1739.29 It1739.29 should1740.65 definitely1740.81 hit1740.97 the1741.29 home1741.45 page,1741.61 I1741.85 think.1743.05 Again.1743.21 1743.61 KENNY1745.19 -1745.19 Yes.1745.19 Yep.1745.19 1746.95 DRAPEAU1747.12 -1747.12 And1747.12 depending1747.36 on1747.76 how1748.08 we1748.23 set1748.39 up1748.47 the1748.63 QR,1748.8 we1751.99 can1751.99 always1752.15 change1752.39 where1752.8 the1753.12 QR1753.28 directs1753.52 to.1753.99 So1755.28 we1755.28 could1755.52 decide1755.91 if1756.88 we1757.43 wanted1757.6 to1757.76 get1758.15 a1759.16 little1759.32 bit1759.48 fancy1759.56 with1759.8 it.1760.12 You1760.36 know,1760.76 the1760.84 QR1761.16 comes1761.32 close1762.12 to1762.36 Fortress1762.68 time1762.84 and1763.32 directs1763.32 to1763.96 Fortress1764.44 or1765.08 a1765.72 landing1766.04 page1766.28 that1766.68 highlights1767 Fortress1767.64 plus,1768.2 you1768.76 know,1769.8 see1769.96 all1770.84 the1771 rest1771.16 of1771.24 the1771.48 events1771.56 for1771.64 a1771.79 cultural1771.95 district.1772.2 When1772.6 treaty1773.36 day1773.52 comes1773.91 around,1774.15 the1774.47 same1774.47 sort1775.12 of1775.36 thing.1775.6 So1775.67 we1775.91 could1776.08 get1777.52 a1777.76 little1778.08 bit1778.15 fancy1778.32 with1778.47 it1778.88 and1779.03 change1779.91 things1780.15 up1780.47 seasonality1780.71 wise.1781.6 But.1782.63 1784.32 HELFER1784.88 -1784.88 I1784.88 didn't1784.88 know1784.88 that1785.27 was1785.43 possible.1785.6 1785.84 DRAPEAU1786.55 -1786.55 Yeah.1786.55 You1786.55 can1786.79 always1786.88 change1787.12 the1787.36 URL.1787.6 1788.23 STEPHENS1788.99 -1788.99 You1788.99 can1788.99 also1789.23 use1790.35 bells1790.59 and1791.47 whistles.1791.71 You1795.07 know,1795.07 instead1795.23 of1795.47 having1795.79 two1795.95 versions,1796.59 you1796.83 could1797.63 have1797.79 the1798.03 same1798.43 version1798.59 with1798.83 a1799.23 different1799.39 QR1799.55 code1799.95 to1800.51 know1800.83 that1801.07 based1801.39 on1802.64 who1802.8 is1803.2 distributing1803.77 those1804.16 QR1804.96 codes,1805.28 what1805.68 their,1806.09 like,1806.24 redeem1806.64 rate1806.96 or,1807.44 like,1807.77 what1808.01 the1808.24 hits1808.4 on1808.57 your1808.8 website1808.96 are1809.2 from1809.61 that.1810.48 So1810.8 you1811.13 could1811.28 say,1811.53 like,1811.77 you1812.16 know,1814.26 the1814.42 partners1814.98 could1815.22 all1816.02 have1816.26 one1816.5 QR1816.74 code.1817.06 Right?1817.54 And1818.18 then1818.5 you'd1818.66 understand1818.82 the1819.14 volume1819.7 that1819.86 is1820.26 being1820.42 driven1820.58 from1820.82 the1821.14 partners,1821.3 and1821.46 then1822.1 you1822.34 could1822.5 have1822.66 a1822.82 different1823.1 QR1823.38 code1823.78 that1824.1 goes1824.34 to1824.5 hotels1824.74 or1824.98 nonpartners1825.54 to1825.86 understand1827.06 what1827.22 website1827.78 traffic.1828.02 And1828.58 we1829.06 have1829.79 found1829.95 that1830.19 data1830.36 to1830.67 be,1830.99 you1831.23 know,1833.32 moderately1833.39 useful1833.55 on1834.19 the1834.67 back1834.76 ends,1834.91 you1835.08 know,1835.55 just1835.71 to1835.88 sort1836.12 of1836.28 help,1836.6 modify1836.67 tactics.1838.76 1839.15 KENNY1840.84 -1840.84 Yeah.1840.84 I1840.84 really1841.32 like1841.47 that1841.71 idea1841.88 because1842.12 that'll1842.36 answer1842.6 so1842.91 many1844.36 questions1844.6 that1844.84 you1845.64 know?1845.96 And1846.12 that'll1847 help1847.32 us1847.72 figure1847.88 out1848.12 what1848.36 our1848.52 goals1848.68 are.1848.84 But,1849.16 of1849.32 course,1849.48 our1849.56 basic1849.88 goal1850.2 is1850.52 to1850.76 just1850.92 get1851.08 people1851.4 talking1851.64 and1851.96 interested1852.44 and1852.68 participating1853.56 in1853.88 the1854.6 cultural1855.16 district.1855.32 1855.72 STEPHENS1857.48 -1857.48 Yeah.1857.48 1857.48 HELFER1859.12 -1859.12 And1859.12 interacting1859.12 with1859.43 all1859.84 the1860.08 partners.1860.23 1860.39 KENNY1860.95 -1860.95 And1860.95 interacting,1860.95 of1861.19 course,1861.76 with1861.84 all1862.08 the1862.32 partners.1862.39 1862.63 HELFER1864.95 -1864.95 Cool.1864.95 1864.95 STEPHENS1865.67 -1865.67 So1865.67 next1865.67 section1865.91 is,1866.23 like,1866.63 a1866.88 draft1868.23 of1868.47 a1868.88 rack1869.12 of1869.52 cards,1869.52 like,1869.84 Wells1870.47 appear1870.71 to,1871.29 I1871.61 think,1871.77 to1871.85 the1872.09 committee1872.33 first1872.41 and1872.97 then1873.29 Yeah.1873.45 Be1873.85 presented1874.41 to1874.65 the1875.29 larger1875.77 group.1876.25 1876.57 HELFER1877.61 -1877.61 We1877.61 may1877.61 also1877.85 I1878.01 think1878.33 at1878.41 the1878.65 same1878.73 time;1878.89 we1879.05 could1879.21 probably1879.37 design1879.53 a1879.85 sticker.1880.17 1880.25 KENNY1881.05 -1881.05 Yeah.1881.05 1881.37 HELFER1881.53 -1881.53 I1881.53 think1881.53 that’s1881.53 pretty1881.53 straightforward.1881.77 Don't1882.01 have1882.81 stickers.1883.05 I1883.94 think1884.42 the1884.59 lamppost1884.74 banners1884.9 might1885.38 come1885.7 later.1885.94 It1886.18 is1886.66 a1886.83 bigger1886.98 cost,1887.07 and1887.46 I1887.87 think,1888.03 well,1888.18 something1890.35 that's1891.14 definitely1891.38 more1891.7 beneficial1892.03 come1892.18 the1892.9 warmer1893.38 months.1893.7 So1894.27 I1897.95 do1898.27 think1898.51 it1898.67 would1898.91 be1898.99 great1899.15 to1899.23 get1899.39 some1899.47 up1899.71 by,1899.95 you1900.35 know,1900.91 May.1901.07 1901.47 STEPHENS1904.75 -1904.75 Yeah.1904.75 That1904.75 sounds1904.99 great.1905.15 For1905.47 the1906.11 lamppost1906.83 banners,1906.99 like,1907.47 Liz,1908.27 I1908.51 forget1908.83 you1908.99 have1910.03 a1910.27 map1910.42 of1910.59 existing.1910.98 And1911.22 so,1912.03 like,1912.35 someone1912.66 1912.98 RATHE1914.51 -1914.51 We1914.51 just1914.51 discussed1914.66 this1914.9 yesterday.1915.31 1915.55 HELFER1916.66 -1916.66 I1916.66 have1916.66 a1916.83 map1917.31 of1917.63 ones1917.95 I1918.03 know1918.35 work.1918.42 Ones1919.38 that1920.83 I1921.07 know1921.31 already1921.38 have1921.79 banners1922.11 on1922.85 them1923.17 or1923.49 there1923.73 are1924.13 certain1924.29 locations1924.45 where,1924.85 you1925.33 know,1925.73 the1925.89 library1926.13 has1926.21 these1926.61 banners1926.93 they1927.09 always1927.49 have1927.65 locations1927.65 I1928.13 always1928.53 use,1928.61 their1928.77 Mimi1929.01 Museum,1929.09 etcetera.1929.41 A1929.73 few1930.85 people1930.93 have1931.09 banners1931.33 where1931.49 I'm1931.81 like,1931.97 I1932.13 don't1932.29 know1932.45 how1932.61 they1932.77 got1932.93 them1933.09 up1933.25 there.1933.41 And1933.57 very1934.53 cool.1935.49 They've1935.81 been1936.37 there1936.53 a1936.69 long1936.85 time.1937.01 Wow.1937.25 And1937.81 then,1938.66 but1938.98 we1940.42 do1940.59 need1940.74 to1940.9 do1941.14 a1941.3 comprehensive,1941.54 go1941.78 to1943.07 each1943.22 location,1943.38 map1943.54 it,1944.18 take1944.42 a1944.66 picture1944.83 of1944.9 it,1945.22 and1945.38 integrate1945.7 that1946.27 with1946.66 the1946.83 map1946.98 so1947.14 it's1947.38 very1947.54 user1947.78 friendly.1948.42 It1948.74 doesn't1949.54 currently1949.7 exist1949.94 that1950.42 way.1950.74 1952.12 RATHE1952.52 -1952.52 There's1952.52 also1952.52 a1953 bit1953.48 of1953.64 a1953.8 political1954.44 consideration1954.92 to1956.04 this1956.76 because,1956.84 as1957.16 Liz1957.64 said,1957.8 some1958.12 groups1958.44 have1958.6 had1959.08 sort1959.24 of1960.28 laid1960.52 claim1960.68 unofficially1961.08 to1961.56 specific1962.36 lamp1962.6 posts,1963.8 1964.12 HELFER1964.6 -1964.6 And1965.17 some1965.56 have1965.72 in1966.08 semiofficial1966.91 ways.1967.32 1967.8 RATHE1968.28 -1968.28 Well,1968.28 right.1968.28 And1968.6 since1968.84 there1969.24 hasn't1969.48 really1969.63 been1970.04 an1970.36 official1970.52 way1970.67 to1971.08 do1971.32 this,1971.48 we1971.63 can't1972.6 just1972.76 start1972.99 taking1973.15 them1973.39 down1973.63 and1973.88 putting1974.12 new1974.43 ones1975.08 up1975.24 without1975.63 so1976.04 there's1976.76 a1977.8 little1978.28 bit1978.43 of1978.6 behind1978.76 the1978.99 scenes1979.32 staff1979.39 work1979.91 that1980.31 Liz1980.63 and1980.87 I1981.11 are1981.27 doing,1981.43 to1981.59 make1982.71 sure1982.79 that1982.95 that1983.27 that1983.51 is1983.83 handled1984.15 smoothly1984.39 and1984.79 everybody1985.51 has1985.75 a1986.15 fair1986.39 shot1986.47 and1986.71 it's1987.03 equitably1987.35 handled.1987.91 So.1988.95 1989.59 STEPHENS1990.95 -1990.95 Just1990.95 to1990.95 understand,1991.19 the1991.35 proposed1992.95 policy1993.96 in1994.37 Watertown1995.01 is1995.24 that1995.72 you1995.96 would1996.29 pay,1996.44 you1997.88 know,1998.77 one1998.92 time1999.64 and1999.88 then2000.61 it's2000.77 up2001.01 forever,2001.24 or2001.64 it's2002.2 an2002.44 annual.2002.61 2002.92 HELFER2003.01 -2003.01 It2003.01 doesn't2003.01 actually2003.01 cost2003.24 anything.2003.64 You2003.96 just2004.44 have2004.61 to2004.77 pay2004.85 for2005.01 your2005.16 own2005.24 banners2005.4 and2005.64 deliver2006.04 them2006.29 to2006.53 DPW2006.68 so2006.85 they2007.33 can2007.48 put2007.64 them2007.72 up2007.88 once2008.13 approved.2008.13 2008.13 RATHE2009.37 -2009.37 You're2010.09 right.2010.65 It2010.73 has2010.97 to2011.05 be2011.21 cleared2011.37 through2011.45 Liz2011.77 that2012.01 you've2012.33 gotten2012.57 permission2012.89 to2013.21 have2014.09 those2014.25 banners.2014.49 2014.81 HELFER2014.81 -2014.81 Technically,2014.81 I'm2015.37 looking2016.01 at2016.17 things2016.41 now,2016.57 and2016.89 I2017.13 forward2017.29 them,2017.45 if2017.77 I2018.09 think2018.25 they're2018.41 fine,2018.57 to2018.81 Steve2019.61 and2019.85 George.2020.17 And2020.41 they2020.97 just2021.13 say,2021.29 yeah.2021.45 Yeah.2021.69 Whatever.2021.85 You2022.09 look2022.49 at2022.65 it.2022.81 Yeah.2022.97 Technically,2023.47 it2023.79 goes2024.51 through2024.66 George.2024.9 Like,2025.14 that2025.79 he2025.95 is.2026.42 2027.38 STEPHENS2027.38 -2027.38 Best2027.38 off.2027.38 Check.2027.55 2027.87 HELFER2027.87 -2027.87 Yeah.2027.87 2028.27 ORIFICE2028.99 -2028.99 In2028.99 unrelated2028.99 news,2029.31 Matthew2029.79 is2030.11 going2030.42 to2030.59 print2030.83 up2030.9 1,0002031.23 Mount2031.47 Auburn2032.27 Cemetery2032.51 banners.2032.9 2033.38 STEPHENS2034.11 -2034.11 Yeah.2034.11 I2034.11 mean,2034.51 that's,2034.59 I2034.83 mean,2036.42 I'm2036.51 curious2036.74 about2036.9 both2037.42 the2037.74 districts.2039.9 2040.22 HELFER2041.26 -2041.26 So2041.26 if2041.42 you2041.58 are2041.74 interested2041.9 in2042.06 Lampas2042.38 banners,2042.46 we2042.78 could2043.1 talk2043.26 about2043.42 it2045.34 outside2045.34 of2045.34 this2045.34 table2045.5 because2045.74 it2046.06 is2046.54 certainly2046.54 something2046.7 I2047.1 think2047.42 we'd2047.58 consider.2047.74 So2047.98 Right.2048.78 Yeah.2054.05 Yeah.2054.05 But2054.45 I2054.76 see2054.93 that2055.09 being2055.24 a2055.48 springtime2055.8 consideration.2056.2 Hopefully,2057.16 having2057.8 a2058.61 design2058.76 and2058.84 putting2059.09 it2059.24 to2059.48 a2059.57 vote2059.64 probably2059.72 in2059.96 April2060.2 if2060.36 we2060.61 want2060.76 to2060.93 order2060.93 them2061.24 for2061.48 May2061.72 so2061.96 that2062.45 they're2062.68 up2062.84 for2063.01 the2063.16 summer2063.32 into2063.48 the2064.05 fall2064.36 would2064.53 be2064.76 a2064.93 really2065.09 lovely2065.16 thing.2065.41 But2065.72 I2067.84 think2068 we2068.08 start2068.32 with2068.56 the2068.8 postcards2068.92 and2069.04 stickers.2069.52 2069.68 KENNY2070.96 -2070.96 Cool.2070.96 So2070.96 marching2071.68 orders.2072.08 Let's2072.56 come2073.84 up2074.72 with2074.96 some2075.12 designs.2075.28 Yeah.2075.6 For2076.72 those2077.84 two2078 things.2079.09 2079.41 HELFER2080.45 -2080.45 So2080.45 maybe,2080.45 I2080.84 think2082.36 it2082.45 would2082.61 actually2082.77 be2082.93 great.2083.32 I2083.49 know2085.01 we're2085.57 not2086.05 going2086.2 to2086.36 have2086.36 a2086.53 design2086.68 by2086.77 the2087.16 meeting2087.49 next2088.13 week2088.29 on2088.61 Monday.2088.84 But2089.01 maybe2090.29 by2090.53 the2090.93 time2091.2 we2091.36 meet2091.52 next,2091.6 we2091.84 could2092.08 have2092.16 a2092.32 design2092.48 to2092.56 review2092.88 that2093.04 we2093.36 could2093.44 then2093.6 bring2093.76 to2094.32 the2094.56 bigger2095.36 group2095.44 in2095.76 February.2096 It'd2096.24 be2097.28 pretty2097.6 sweet2097.68 timing.2098 2098.32 DRAPEAU2099.68 -2099.68 Yeah.2099.68 I2099.68 can2099.92 do2100.08 that.2100.24 2100.4 HELFER2100.96 -2100.96 Yes.2100.96 Thank2100.96 you,2101.36 Danielle.2101.68 Such2102.16 a2103.52 pro.2103.84 Yeah.2104 2107.09 KENNY2108.7 -2108.7 Okay.2108.7 So2108.7 going2111.18 down2111.57 the2112.05 agenda,2112.53 I2112.78 believe2113.41 we've2113.57 moved2113.97 into2114.53 midterm2114.86 goals.2116.93 So2121.03 development2121.08 of2121.11 a2121.51 community2121.75 bulletin2121.83 board2122.39 site,2122.79 we2123.11 had2123.59 talked2123.75 about2123.91 that2124.23 last2124.47 time.2124.79 How2127.83 do2127.83 we2127.99 get2128.15 this2128.31 put2128.47 into2129.03 action?2129.27 2129.59 HELFER2131.89 -2131.89 Okay.2131.89 So2131.89 I2133.09 did2133.72 some,2133.89 tentative2134.2 digging2135.89 around2136.85 again.2137.16 And2137.41 hey.2138.45 What2138.77 do2139.16 we2139.33 think2139.49 about2139.57 maybe2139.89 reviving2140.13 this2140.45 if2140.93 it's2141.16 under2141.33 the2141.41 auspices2141.72 of2141.89 the2142.36 cultural2142.45 district?2142.53 The2146.37 response2146.37 was2146.53 not2146.85 super2147.09 positive.2147.41 I2148.77 had2150.21 a2150.37 quick2150.53 chat2150.61 with2150.85 Steve.2151.09 Obviously,2151.33 Steve2152.21 is2152.61 on2152.85 the2152.93 way2153.09 out.2153.17 I2153.33 would2153.57 say2153.65 he2153.89 has2154.05 more2154.21 forward2154.45 and2154.69 progressive2155.01 thinking2155.17 than2155.65 most2156.05 people2157.09 in2157.91 his2158.22 position.2158.3 So2158.55 I'm2159.51 not2159.82 sure2160.07 if2160.22 his2160.55 successor2160.78 will2161.26 be2161.82 more2162.63 on2162.86 board2163.18 with2163.34 it.2163.66 However,2163.82 it's2165.82 not2167.11 a2167.34 no.2167.51 And2167.74 it's2168.46 also2168.63 a2168.86 let's2169.11 talk2169.34 to2169.66 DPW2169.82 a2169.98 little2170.55 bit2170.63 more2170.78 in-depth2170.95 about2171.11 this.2171.51 Because2171.66 if2171.9 anything2172.14 does2172.22 go2172.54 wrong,2172.78 DPWs,2172.94 they're2173.18 the2173.9 folks2174.14 out2174.22 in2174.46 public2174.54 who2174.7 have2174.94 to2175.1 deal2175.18 with2175.26 anything2175.58 that2175.66 goes2175.98 wrong.2176.06 2176.3 STEPHENS2178.06 -2178.06 And2178.06 it's2178.06 because2178.22 his2178.38 concern2178.94 is,2179.26 like,2179.66 that,2179.9 like,2180.3 something2181.18 graphic2181.42 is2181.74 going2182.14 to2182.38 be2182.38 real.2183.34 2184.14 RATHE2184.72 -2184.72 And2184.72 just2184.72 general2184.89 vandalism.2185.05 2185.53 HELFER2186.32 -2186.32 Yeah.2186.32 Like,2186.32 if2186.57 we're2186.72 not2186.89 on2187.13 top2187.36 of2187.45 it,2187.68 like,2187.77 it's2188.24 a2188.49 problem.2188.72 Yeah.2188.89 2193.2 RATHE2193.53 -2193.53 It2193.53 doesn't2193.53 look2193.68 great2194.01 if2194.16 it2194.49 doesn't2194.64 stay2194.8 curated.2195.13 I2195.45 mean,2195.93 you2196.01 know,2196.16 the2196.64 information2196.72 becomes2196.89 really2197.36 outdated,2197.77 that's2198.09 another2198.64 consideration.2198.8 2199.2 KENNY2200.27 -2200.27 Right.2200.27 And2200.27 maybe2201.07 perhaps2201.31 that's2201.93 something2202.55 we2203.17 could2204.67 handle.2204.91 2205.15 HELFER2205.87 -2205.87 Well,2205.87 that's2205.87 the2206.27 idea2206.59 is2206.75 that2207.07 if2207.23 when2207.47 I2207.95 proposed2208.19 it2208.35 before,2208.67 Steve's2208.75 like,2209.23 what2209.47 are2209.63 you2209.71 going2209.79 to2209.87 go2209.87 out2210.11 there2210.27 every2210.35 day?2210.51 And2210.67 I2210.83 was2210.99 like,2211.07 well,2211.23 no.2211.47 Yeah.2211.87 Like2213.05 and2213.2 that2213.45 was2213.68 like2213.84 a2213.93 solid2214.16 no.2214.33 2214.81 KENNY2215.36 -2215.36 I2215.36 could2215.61 go2215.77 out2216.01 every2216.16 Monday.2216.41 2216.72 HELFER2217.84 -2217.84 But2217.84 that's2217.84 the2218.01 thing.2218.24 We2218.33 would2218.49 have2218.64 to2218.89 come2218.97 up2219.13 in2219.29 order2219.77 to2220.01 make2220.24 this2220.33 happen,2220.49 in2220.64 order2221.05 to2221.13 convince2221.36 the2221.53 city2221.53 admin2222.57 this2222.89 is2223.36 a2223.48 good2223.61 idea2223.77 and2223.93 DPW,2224.81 etcetera,2225.05 that2225.61 we'd2226.01 have2226.63 to2226.87 come2227.03 up2227.07 with,2227.11 this2227.35 is2227.59 how2227.75 we2227.83 will2228.07 maintain2228.15 it,2228.39 and2228.71 it2229.59 will2229.75 be2229.91 an2230.07 agreement2230.23 that2230.39 we2231.27 would2231.51 have2231.67 to2231.91 maintain.2231.99 So2233.99 we2234.15 have2234.39 to2234.47 really2234.63 think2234.71 about2234.95 what's2235.19 viable2235.99 and2237.51 how2237.51 we2237.83 as2239.16 individuals2239.4 could2239.57 contribute2240.13 to2240.36 it2240.84 to2241.72 happen.2241.8 2241.88 STEPHENS2242.53 -2242.53 Or2242.53 you2242.53 use2243.01 a2243.24 neighborhood,2244.05 you2244.05 use2245.16 private2245.32 businesses2245.64 as2246.13 the2247.24 launch2247.48 point2247.96 for2248.28 it.2248.61 So2248.92 coffee2249.09 shops,2249.32 cafes,2249.72 shops2250.2 that2250.76 have2251.4 you2251.57 know,2251.88 Mount2251.96 Auburn2252.2 has2252.44 community2252.68 bulbs.2252.92 Right?2253.4 Like,2253.8 you2254.13 could2254.28 sort2254.44 of2255.14 stitch2255.3 together2255.46 that2255.78 list2256.18 of2256.34 places.2256.82 2257.22 KENNY2258.26 -2258.26 Yeah.2258.26 That's2258.26 already2258.34 underway.2258.66 2259.06 STEPHENS2259.78 -2259.78 More2259.78 doesn't,2259.78 right,2259.94 you2260.42 know,2260.66 that2260.74 that2260.98 is2261.7 just2261.86 out2262.02 there.2262.26 I2262.42 mean,2262.66 I'm2262.82 sure2263.06 the2263.22 city2264.26 hall2264.66 library2264.98 recreation,2265.22 you2266.02 know,2267.3 spots,2267.38 you2267.78 know,2268.49 community2268.66 centers2268.89 would2269.38 be2269.78 nice2270.02 too,2270.26 but2270.58 comes2270.97 with2271.3 yes.2271.54 Maybe2271.93 that's2272.26 more2272.49 of,2272.66 like,2272.82 a2272.89 midterm2273.06 goal.2274.58 Right?2274.89 Yeah.2275.3 2275.62 HELFER2275.93 -2275.93 Absolutely.2275.93 2275.93 STEPHENS2279.54 -2279.54 So2279.54 how2279.54 are2279.93 we2280.02 gathering2280.74 the2281.06 list2281.38 for,2281.45 like,2281.7 privately2281.93 owned?2282.1 2282.82 HELFER2284.07 -2284.07 Just2284.07 having2284.07 people2284.23 tell2284.39 me2284.79 what2284.95 they2285.11 know.2285.35 So.2286.15 2286.63 STEPHENS2287.03 -2287.03 So2287.03 maybe2287.03 that's2287.11 an2287.59 item2288.23 at2288.55 the2289.03 next2289.19 full2289.35 meeting.2289.75 Right?2290.07 Like,2290.63 if2290.95 you2291.19 know2291.43 of2291.59 what’s2291.83 happening.2291.83 2291.83 HELFER2292.47 -2292.47 If2292.79 you2293.19 have2293.19 one2293.19 or2293.19 if2293.43 you2293.59 know2293.67 of2293.83 any2294.07 send2294.55 me2294.79 your2295.11 list2295.27 so2295.43 I2295.83 can2295.99 put2296.15 it2296.31 in2296.47 the2296.63 master2296.87 list.2297.27 2297.75 STEPHENS2298.15 -2298.15 Right.2298.15 2298.15 KENNY2299.35 -2299.35 Yes.2299.35 That's2299.35 a2300.61 good2300.84 idea.2300.93 2301.89 HELFER2302.29 -2302.29 Let2302.29 me2302.29 have2302.53 talked2302.68 about2302.77 that2303.01 previously.2303.16 It2303.41 would2304.05 be2304.2 great2304.45 to2304.53 really2304.84 get2305.09 that2305.41 rolling2305.57 so2305.72 people2306.05 could2306.13 start2306.36 to2306.53 use2306.68 it,2306.77 especially2306.93 as2307.01 the2307.33 summertime2307.49 rolls2307.57 around2307.97 again.2308.2 I2308.36 think2308.61 we2308.68 want2309.01 another2310.84 one.2311.64 We'd2311.81 like2311.81 to2312.05 have2312.13 kind2312.29 of2312.61 a2312.77 list2312.93 by2313.09 the2313.33 spring2313.57 so2313.64 we2313.97 can2314.25 overwhelm2314.33 all2314.57 these2314.97 businesses2315.13 and2315.37 locations.2315.85 2316.09 KENNY2320.89 -2320.89 Alright.2320.89 Well,2320.89 moving2321.37 on.2321.77 Radio2322.17 advertising,2322.89 partnerships.2323.45 Have2325.37 Liz,2327.34 have2329.51 you2329.74 looked2329.9 into2330.22 that?2330.46 2330.7 HELFER2331.18 -2331.18 Well,2331.18 we2331.18 talked2331.34 about2331.74 this2332.07 before2332.3 a2332.63 bit.2333.11 And2333.18 so2333.51 we2333.74 had2333.98 talked2334.14 about2334.3 but2334.55 I2335.51 know,2335.74 Matthew,2335.9 you've2336.22 had2336.55 experience2336.7 with,2336.94 Culture2337.51 Show,2338.3 and,2338.78 Erin,2339.26 you're2339.51 doing2339.82 stuff2339.98 with2340.14 WBUR2340.39 too.2340.46 And,2341.18 Emerson2341.59 does2342.71 really2343.11 nice2343.35 programs.2343.59 I2344.79 have2345.27 not2345.43 looked2345.83 into2346.07 the2346.31 pricing2346.47 with2346.63 Emerson.2347.19 2347.51 RATHE2349.35 -2349.35 I2349.35 have2349.35 it2349.51 somewhere.2349.83 Because2351.19 I2351.19 did,2351.43 I2351.51 did2351.75 have2351.91 a2352.23 conversation2352.39 with2352.47 them,2352.95 about2353.19 treaty2353.67 day2353.99 stuff.2354.39 So2354.55 I2354.79 have2354.95 that.2355.03 I2355.19 don't2355.35 have2355.43 it2355.59 handy.2355.75 2355.91 HELFER2356.15 -2356.15 But2356.15 I2356.15 have2356.39 pricier2356.55 than2356.79 doing2357.27 stuff2357.91 with2358.07 WBY,2358.32 or2358.47 is2359.03 it?2359.28 2359.43 RATHE2360.16 -2360.16 I2360.16 think2360.16 it2360.39 was2360.64 actually2361.51 a2361.68 little2361.99 bit2362.07 less2362.23 expensive,2362.39 but2362.71 we2363.43 decided2363.91 that2364.16 the2364.64 market2364.8 for2364.95 treaty2366.47 day2366.88 was2367.28 probably2367.43 closer2367.59 to2367.91 a2368.23 BUR2368.55 audience2368.71 than2369.2 an2369.76 Emerson2370.07 audience.2370.23 2370.71 STEPHENS2375.4 -2375.4 I2375.4 mean,2375.4 for2375.56 a2375.8 GBH2375.8 culture2377.32 show,2377.96 I2378.36 think2378.52 we2378.6 just2378.76 would2378.92 need2379.16 to2379.32 refine,2379.48 like,2379.64 what's2380.04 the2380.2 pitch2380.52 and,2380.68 like,2381.32 what2382.36 and2382.52 Porchfest2383.4 probably2383.48 is2384.68 an2385.32 appropriate2385.64 topic.2385.88 I2387.64 don't2388.12 know2388.2 if2388.44 Porchfest2388.68 has2389.09 ever2389.34 been2389.57 highlighted2389.97 on2390.14 Culture2390.78 Show2391.01 before,2391.49 but,2391.82 you2392.3 know,2393.26 I2393.41 think2393.57 that2393.66 would2393.89 be2394.05 so2394.3 we2394.7 just2394.93 need2395.01 to2395.26 know2395.49 who,2395.57 what,2395.89 when,2396.05 where,2396.22 you2396.53 know,2397.97 at2398.14 whatever2398.53 level2398.7 of2399.09 d2399.41 you2399.49 know,2399.73 and2399.89 2400.05 HELFER2400.78 -2400.78 We2400.78 have2400.78 the2401.01 details2401.34 in2401.41 the2401.82 next2401.97 meeting2402.22 soon.2402.45 2402.88 STEPHENS2403.28 -2403.28 Yeah.2403.28 So,2403.28 I2403.68 mean,2403.92 if2404 someone2404.48 could2404.72 put2405.12 that2405.36 together,2405.52 I'm2405.92 happy2406.4 to2406.64 start,2407.04 to2410.56 make2410.56 a2411.2 more2411.52 formal2411.68 request2411.92 through2412.48 our2413.36 channels.2414.32 2414.56 HELFER2415.92 -2415.92 No.2415.92 I2415.92 think2416.16 this2416.24 does2416.48 warrant.2416.72 When2416.96 we2417.36 start2417.53 to2417.68 get2417.92 into2418.01 paying2418.16 for2418.8 radio2419.05 advertising,2419.2 social2419.53 media2420.8 advertising,2421.13 we're2421.53 going2422.4 to2422.64 do2422.64 postcards,2422.8 stickers.2423.13 We2423.68 need2424.01 to2424.16 start2424.32 putting2424.4 in2424.64 a2424.8 little2424.96 marketing2425.05 budget2425.28 and2425.61 make2425.92 sure2426.09 we2426.16 actually2426.4 have2426.57 enough2427.28 to2427.44 do2427.76 this.2427.84 So,2428.01 Erin,2428.32 if2430.31 you're2430.47 able2430.55 to2430.63 give2430.87 me2431.03 the2431.11 cost.2431.35 2431.43 RATHE2431.43 -2431.43 Yes.2431.43 Of2432.71 course.2432.95 2433.35 HELFER2433.51 -2433.51 I'll2433.51 start2433.67 in2433.83 particular2433.83 with2434.15 our2434.15 marketing2435.11 budget2435.35 that2436.07 we2436.39 anticipate2436.63 for2436.87 the2437.35 coming2437.51 year2437.67 because2437.91 I2438.07 think2438.63 it'd2438.71 be2439.03 amazing2439.19 to2439.35 do2439.75 a2439.83 pitch2439.99 for2440.07 a2440.23 porch2440.95 fest2441.11 presented2441.59 by2442.49 the2442.82 Watertown2443.21 Cultural2443.45 District.2443.93 You2444.41 know?2445.3 Be2446.01 a2446.41 really2446.57 great2446.73 thing.2447.05 Right.2447.21 2447.78 ORIFICE2448.49 -2448.49 I2448.49 agree.2448.49 2448.73 KENNY2449.05 -2449.05 Who2449.05 and2449.05 our2449.53 retired2450.17 DJ2450.49 could2451.05 probably2451.61 do2451.86 a2452.97 nice2453.05 job2453.21 doing2453.53 that2453.86 little2454.09 radio2454.41 ad,2454.73 Douglas.2455.21 2455.86 HELFER2459.77 -2459.77 Yeah.2459.77 2460.49 STEPHENS2460.89 -2460.89 Who's2461.45 the2462.33 face2462.57 of2462.89 the2463.45 cultural2463.69 district?2463.85 Is2464.41 that.2464.89 2465.05 HELFER2465.37 -2465.37 Kristen2465.37 Kenny.2465.37 2465.85 STEPHENS2466.33 -2466.33 Kristen?2466.33 Right?2466.33 2467.21 KENNY2467.85 -2467.85 That2467.85 is2467.85 me.2468.01 2468.25 ORIFICE2469.05 -2469.05 Yeah.2469.05 Can2469.05 we2469.69 make2469.85 a2470.01 Kristen2470.57 Kenny2470.73 like2471.13 avatar?2471.45 2471.69 HELFER2473.13 -2473.13 We2473.13 should2473.13 make2473.28 Kristin2473.45 Kenny2473.61 bobbleheads.2473.93 2474.24 KENNY2476.16 -2476.16 I2476.16 love2476.16 that2476.32 idea.2476.64 2476.8 KENNY2479.93 -2479.93 I2479.93 just2479.93 put2480.01 our2480.64 money2480.64 towards2480.89 that,2481.13 though.2481.45 2481.68 STEPHENS2482.24 -2482.24 Like,2482.24 Kristin,2482.24 you2482.49 have2483.2 experience2483.61 with2483.93 press2484.64 being2486.48 interviewed,2487.04 like,2487.36 being2488.4 on2488.72 radio2488.96 shows?2489.36 Or2489.76 do2490.16 you?2490.32 2490.32 KENNY2490.48 -2490.48 Not2490.48 radio2490.8 shows,2491.04 but2491.36 I2491.6 have2492.32 done2492.56 press2493.04 work.2493.52 2494.56 RATHE2494.56 -2494.56 And2494.56 podcasts.2495.04 2495.36 KENNY2495.36 -2495.36 And2495.36 podcasts.2496.32 But,2496.64 seriously,2497.99 Doug2498.3 was2499.59 a2499.91 DJ,2500.07 and2500.22 he2501.03 does2501.43 have2501.59 that2501.91 warm2503.27 DJ2503.59 voice.2505.34 2505.74 RATHE2505.74 -2505.74 Silken2505.74 tones.2506.22 Yeah.2506.63 2507.27 KENNY2507.27 -2507.27 Silken2507.27 tones.2508.47 Douglas,2508.86 I2510.52 don't2511.4 hear2511.56 you.2511.8 2512.04 RATHE2512.44 -2512.44 He2512.44 froze.2512.44 That's2512.76 why.2513.24 2513.48 KENNY2513.88 -2513.88 Oh,2513.88 no.2513.88 2514.2 STEPHENS2515.32 -2515.32 Oh.2515.32 It2515.32 made2515.88 him2515.88 nervous.2516.12 2516.28 RATHE2516.84 -2516.84 I2516.84 was2516.84 going2517 to2517.08 say2517.08 you've2517.32 embarrassed2517.4 him2517.64 into2518.12 freezing.2518.28 2518.6 KENNY2520.92 -2520.92 Oh,2520.92 no.2520.92 But,2521.16 yeah,2523.14 I'm,2523.3 I've,2523.7 you2524.97 know,2525.45 theater2525.61 background,2526.34 blah2526.66 blah2527.3 blah,2527.53 big2527.78 ham.2528.89 Happy2529.14 to2530.57 do2530.89 it2530.97 if2531.14 Douglas2531.22 won't.2531.38 2531.86 RATHE2533.61 -2533.61 Wow.2533.61 You2533.61 chased2533.93 him2534.02 right2534.34 off2534.49 the2534.66 2534.89 KENNY2535.22 -2535.22 I2535.22 know.2535.22 My2535.3 gut2538.61 I'm2538.85 shocked.2539.09 2539.33 STEPHENS2540.29 -2540.29 You2540.29 know,2540.29 I2540.37 was2540.45 at2540.61 our2541.49 firm,2541.97 DenderLine,2542.21 you2542.61 know,2543.25 they2543.33 do2543.41 press2543.65 training2544.05 for2544.37 people.2545.01 Like,2545.25 I'm2545.81 sure2546.21 I2546.45 can2546.85 request2546.93 them2547.65 to2549.01 spend2549.33 some2549.57 time2549.89 if2550.13 that2550.77 was2550.93 of2551.09 interest2551.33 to2551.49 you,2551.97 you2552.13 know,2552.86 where,2552.93 you2553.17 know,2553.49 like,2553.65 set2553.82 up2554.05 302554.21 minutes2554.38 or2554.61 an2554.86 hour.2555.09 But,2555.26 you2555.41 know,2555.65 I2555.73 don't.2555.89 I2555.97 don't2556.53 want2556.69 to2556.78 make2556.78 you2556.86 feel2557.01 uncomfortable,2557.09 but2557.34 I2557.73 just2557.86 you2557.97 know,2558.21 if2558.3 that2558.69 would2558.86 be2558.93 a2559.17 good2559.26 resource.2559.34 I2559.65 always2560.69 have2561.17 found2561.82 their2562.05 feedback2562.38 to2562.61 be,2563.01 you2563.17 know,2564.05 like,2564.3 go2564.69 back2565.09 to2565.34 basics,2565.49 but2565.65 I2566.14 think2566.45 it2566.53 is2566.78 really2566.93 nice2568.36 just2568.6 to2568.92 have2569.4 someone2569.64 to2569.96 talk2570.44 to2570.6 you2570.92 about2571 it2571.16 and2571.4 sort2571.56 of2571.72 coach2571.96 you2572.04 a2572.28 little2572.4 bit.2572.52 2572.68 KENNY2573.16 -2573.16 I2573.16 agree.2573.16 2573.24 STEPHENS2573.64 -2573.64 You2573.64 know,2573.64 because2573.72 you2574.44 can2574.84 you2575 after2575.24 the2576.52 fact,2576.84 you're2577 always2577.24 like,2577.48 oh,2577.8 I2578.04 should2578.2 have,2578.28 you2578.52 know,2578.76 dot2578.92 dots.2579.48 Right?2579.72 2580.2 KENNY2581.08 -2581.08 Right.2581.08 And2581.08 a2581.63 little2581.7 polishing2581.78 never2582.11 hurts.2582.74 2582.98 STEPHENS2583.46 -2583.46 Yeah.2583.46 So2583.46 I2585.3 think2585.46 once2585.55 I2585.7 have2585.94 the,2586.03 like,2586.26 who,2586.42 what,2586.66 when,2586.91 where,2587.14 you2587.55 know,2588.03 something2588.42 like2588.82 a2589.14 payroll2589.55 for2589.94 two2590.34 sort2590.59 of2590.82 write2590.98 up,2591.07 you2591.3 know,2591.55 I2591.7 could,2591.78 you2591.94 know,2592.42 start2592.66 working2592.82 both,2593.14 like,2593.55 to2593.86 get2594.26 a2594.51 pitch,2594.74 and2594.82 then2595.15 maybe2595.39 we2595.55 could2595.79 set2595.87 up2596.11 some2596.27 time.2596.35 Yeah.2596.51 2596.75 HELFER2596.91 -2596.91 What2596.91 I'll2596.91 end2597.15 up2597.31 doing2597.47 is2597.63 writing2597.79 basically2597.95 the2598.27 press2598.59 release2598.67 report2598.91 trust,2599.23 which2599.55 we'll2599.79 put2599.95 out,2600.19 I2600.35 mean,2600.67 in2600.75 the2601.07 next2601.15 month2601.23 or2601.55 anyway,2601.87 and2602.11 then2602.83 that2602.91 we2603.15 can2603.31 use2603.47 that.2603.71 Right.2603.95 2604.43 KENNY2605.07 -2605.07 And2605.07 do2605.07 we2605.31 have2605.47 a2605.55 budget2605.55 for2605.87 hair2606.11 and2606.27 makeup?2606.51 2606.59 STEPHENS2611.36 -2611.36 Well2611.36 it's2611.36 radio,2611.36 so2611.53 you're2611.92 covered2612.09 up,2612.09 2612.09 KENNY2612.09 -2612.09 That's2612.09 true.2612.96 That's2613.2 true.2613.84 Good.2614.09 2614.4 HELFER2616.32 -2616.32 Make2616.32 me2616.32 so2616.57 glad2616.72 it's2616.89 not2617.13 me.2617.44 It's2617.68 you.2618.01 2618.24 KENNY2621.99 -2621.99 Okay.2621.99 Where's2621.99 my2622.31 agenda?2622.71 Oh,2623.03 there2623.51 it2623.59 is.2623.75 Okay.2623.91 Cool.2625.75 Cool.2627.43 Cool.2627.83 So2628.23 long2628.71 term2629.03 goals,2629.35 we2629.75 just2630.79 have2631.03 forthcoming.2631.19 I2631.43 think2632.39 2632.47 HELFER2633.49 -2633.49 Well,2633.49 we2633.49 haven't2633.66 discussed2633.82 it.2634.05 We2634.38 really2634.54 have2634.7 been2635.02 focused2635.18 on2635.34 what2635.66 we2636.05 can2636.14 do2636.14 short2636.22 term2636.45 Yeah.2636.7 In2637.18 terms2637.82 of,2637.97 like,2638.3 let's2638.45 just2638.78 get2638.93 the2639.18 word2639.41 out.2639.49 Right?2639.66 Let's2640.05 drive2641.02 engagement2641.26 right2641.57 now,2642.3 build2642.45 value2643.66 for2643.97 any2644.45 newcomers2644.7 2644.93 KENNY2645.89 -2645.89 Right.2645.89 2645.89 HELFER2646.38 -2646.38 And2646.38 for2646.38 our2646.54 current2646.78 partners.2646.93 2647.26 STEPHENS2648.19 -2648.19 I2648.19 mean;2648.19 long2648.35 term2648.59 probably2648.83 touches2649.23 on2649.63 what2649.87 Doug2650.11 was2650.27 getting2650.59 at.2650.75 Like,2650.99 well,2651.15 what2651.31 are2651.47 the2651.71 specific2651.87 outcomes2652.03 that2652.75 we2653.71 would2654.11 like2654.27 to2654.51 build2656.51 drag2656.75 and,2657.15 you2657.39 know,2657.63 Daniel2657.71 was2657.95 sort2658.35 of2658.59 requesting2658.83 gracefully,2659.07 you2660.59 know,2661.31 that2661.39 same2661.63 level2661.95 of2662.19 feedback2662.59 from,2663.26 I2663.51 think,2663.9 the2663.98 committee2664.14 and2664.3 the,2664.63 ultimately,2664.86 the2665.03 full2665.59 the2665.66 full2665.98 group.2666.22 So,2666.46 I2666.7 mean,2666.94 maybe2667.03 long2667.42 maybe2667.9 next2668.39 meeting,2668.7 maybe2668.94 this2669.42 is2669.66 a2670.55 segue2670.63 into2670.7 even2671.03 that2671.34 next2671.59 agenda2671.74 item2672.14 is,2672.7 like,2672.94 maybe2673.18 next2673.42 meeting2673.74 we2674.07 could2674.3 spend2674.46 some2674.63 time2674.86 really2675.03 talking2675.26 about2675.59 what2675.9 are2676.39 the2676.55 specific2676.7 outcomes2676.94 in2678.46 122679.34 months2681.58 or2682.14 182682.54 months2682.78 or2683.02 so.2683.26 Or2683.5 even,2683.9 you2684.06 know,2684.3 even2684.38 at2684.62 the2684.86 next2684.94 meeting2685.1 with2685.34 the2686.06 full2686.3 group,2686.46 it2686.7 would2687.02 be2687.18 interesting2687.34 to,2687.5 like,2688.14 have,2689.26 like,2689.5 a2689.9 conceptual2690.14 conversation2690.22 with2691.02 them2691.58 around,2691.82 like,2691.98 well,2692.54 as2692.78 you2693.18 think2693.34 182693.5 months,2694.11 what2694.43 are2694.68 the2694.84 outcomes2694.99 that2695.16 you'd2695.56 like2695.8 to2696.04 see?2696.28 I2696.36 don't2696.99 know2697.08 that2697.24 that2697.39 should2697.56 just2697.64 be2697.88 coming2698.04 from2698.2 the2698.43 marketing2698.59 committee.2698.76 Right?2699.32 2700.11 HELFER2701.47 -2701.47 I2701.47 do2701.47 think2701.64 it's2701.88 going2702.2 to2702.43 drive2702.43 us2702.68 back2702.91 to,2703.08 like,2703.32 the2703.64 basics2703.95 of2704.11 what2704.59 is2704.84 a2704.99 cultural2705.16 district.2705.24 It's2705.64 meant2705.95 to2706.2 drive2706.36 economic2706.52 growth2706.76 through2707.24 the2707.56 arts.2707.72 Right?2707.88 So2708.2 what2708.43 we2708.9 want2708.98 to2709.22 see2709.22 is2709.3 more2709.54 businesses,2709.94 more2710.26 artists,2710.74 more2710.98 visitors,2711.54 and2711.78 those2712.9 are2713.14 metrics2713.3 that2713.46 we're2713.86 gathering2714.42 year2714.66 by2715.06 year.2715.22 So2715.38 we've2715.62 just2715.78 done2716.02 the2716.26 first2716.58 round2716.74 of2716.98 the2717.22 gathering.2717.38 Right?2717.54 We2718.1 knew2719.22 our2719.38 baseline2719.62 when2719.78 we2720.18 started2720.34 about2720.5 who's2720.9 here,2721.22 what's2721.54 going2721.94 on,2722.26 and2722.58 now2722.82 we2723.06 have2723.93 one2724.16 dataset2724.41 to2724.97 put2725.45 against2725.61 that.2725.77 2728.41 STEPHENS2728.72 -2728.72 That2728.72 the2728.72 city2728.89 has2729.05 collected?2729.29 2730.16 HELFER2730.49 -2730.49 We2730.49 did2730.49 the2730.97 survey2733.2 and2733.36 so2733.36 that2733.61 information2733.93 is,2734.16 like,2734.72 that's2734.89 our2735.05 evaluation.2735.29 Year2735.53 after2736.32 year,2736.57 we'll2736.8 keep2737.05 doing2737.2 it.2737.36 We'll2737.68 keep2737.84 gathering2738.01 data2738.32 that2739.11 we2739.43 can2739.47 compare,2739.51 to2739.83 hopefully2741.35 show2741.79 growth.2742.23 2742.55 STEPHENS2744.07 -2744.07 That2744.07 data2744.07 will2744.31 be2744.63 shared2744.87 soonish?2745.03 Or.2746.07 2746.71 HELFER2747.43 -2747.43 Oh,2747.43 it2747.43 was2747.59 shared,2747.75 back2747.99 in2748.87 June,2749.11 I2749.83 think.2750.23 2750.31 KENNY2750.95 -2750.95 There2750.95 he2750.95 is.2751.19 2751.35 HELFER2753.14 -2753.14 Because2753.14 we2753.14 had2754.18 to2754.34 do2754.49 our2754.57 final2754.73 reporting2754.89 back2755.21 in2755.69 June,2755.93 but2756.26 to2757.05 go2757.21 back2757.21 to2757.38 the2757.53 mass2758.49 cultural2758.66 council.2758.97 That2760.34 was2760.97 included2761.05 with2761.21 that.2761.61 2761.86 KENNY2762.89 -2762.89 So,2762.89 Doug,2762.89 unfortunately,2763.21 you2763.78 were2764.49 booted2764.73 off.2765.47 We2765.79 were2767.15 talking2767.31 about2767.63 radio2767.95 advertising,2769.47 going2769.95 to2771.23 BUR2771.47 or2771.63 Emerson,2772.43 and,2772.67 just2774.03 especially2775.55 to2776.51 announce2777.15 Porchfest2777.47 and2778.57 also,2780.01 giving2780.32 people2782.16 information2782.41 about2782.72 the2783.28 Watertown2783.93 Cultural2784.16 District2784.8 as2785.2 a2786.16 whole.2786.32 And2786.49 then2786.8 we2786.97 moved2787.36 into,2787.77 talking2788.09 about2789.53 long2789.84 term2790.24 goals.2790.64 So2793.77 we've2793.77 been2794.09 dealing2794.33 with2794.49 short2794.89 term2795.37 goals,2795.61 and2795.93 now2796.73 we've2796.89 moved2797.29 into2797.61 long2797.85 term2798.17 goals.2798.41 And,2798.65 I'm2799.13 sorry.2801.05 Matthew,2801.21 would2801.53 you2802.49 tell2802.73 him2803.69 what2803.93 you2804.17 were2804.33 just2804.49 mentioning?2804.57 I'm2804.73 just2805.29 writing2805.53 it2805.77 down.2806.01 2806.17 STEPHENS2809.43 -2809.43 I2809.91 mean2810.16 for2811.51 maybe2811.59 the2811.76 next2811.99 meeting,2812.07 we2812.23 would2812.55 start2812.71 to2812.88 sort2813.03 of2813.28 chart2813.43 out2813.59 long2813.84 term2814.32 goals,2814.55 and2814.8 I2815.03 think2815.36 it2815.51 was2815.76 it2815.84 was2816.39 like,2816.55 well,2816.64 you2816.88 know,2817.28 the2817.51 key2818.23 driver2818.39 of2818.8 the2819.36 cultural2819.76 district2819.91 is2820.39 to2820.8 build2821.03 you2821.19 know,2823.02 I2823.18 guess,2823.66 I2823.74 would2824.06 have2824.14 to2824.38 define2824.46 what2824.62 economic2824.86 activity2825.18 is,2826.14 you2826.62 know,2826.94 if2827.02 that's2827.18 revenue,2827.34 visitation,2827.66 you2828.22 know,2828.7 maybe2829.82 all2830.22 of2830.54 the2830.7 above2830.86 and,2831.02 like,2831.5 whatever2831.9 baseline2832.22 is.2832.7 And2833.18 then2833.5 we'd2833.66 like2833.9 to2834.14 see2834.3 3%,2834.46 7%,2834.86 15%2835.58 growth,2836.22 you2836.94 know,2837.34 year2837.5 over2837.74 year.2837.9 And2838.14 those2839.72 metrics2839.95 would2840.36 sort2840.76 of2841.07 then,2841.39 I2841.55 think,2842.36 be2842.52 meaningful,2842.99 right,2843.16 to2843.72 sort2843.95 of2844.04 be2844.28 shown,2844.91 the2848.59 city2848.59 who's2848.76 making2849.32 some2850.04 of2850.43 these2850.59 investments,2850.76 but2850.91 also2851.54 the2851.78 community2852.5 at2852.9 large2853.38 just2853.62 sort2854.02 of2854.26 say,2854.42 like,2854.5 alright.2854.74 Well,2854.98 I2856.1 guess,2857.46 20242857.54 is2857.78 sort2859.38 of2859.54 the2859.78 working2859.86 first2860.02 data2860.5 year.2861.06 2861.46 HELFER2862.1 -2862.1 Yes.2862.1 2862.1 STEPHENS2862.58 -2862.58 You2862.58 know?2862.58 You2862.66 know,2863.54 and2863.7 then2863.86 in2864.02 2027,2864.5 you2864.66 know,2865.94 here's2866.02 how2866.18 it's2866.5 evolved.2866.74 2867.41 HELFER2868.38 -2868.38 Here's2868.38 our2868.38 trajectory.2868.78 And2869.02 it2869.74 also,2870.22 I2870.54 mean,2871.09 it's2871.18 a2871.34 requirement2871.49 of2871.57 reporting2872.05 back2872.22 to2872.7 the2872.93 state2873.09 in2873.18 order2873.66 to2873.82 maintain2874.05 our2874.22 status2874.54 as2874.7 a2875.02 cultural2875.1 district.2875.18 So,2875.74 yeah,2876.22 they're2879.43 going2879.67 to2879.91 the2880.47 latest2881.11 update,2881.35 which2881.67 we'll2882.07 talk2882.31 about2882.55 on2882.71 Monday,2882.95 if2883.03 there2883.83 is2884.31 no2884.55 update.2884.71 We2884.95 released2885.59 the2885.83 update.2886.07 Everyone2886.23 got2886.55 a2887.03 little2887.35 bit2887.43 grumpy2887.99 about2888.15 the2888.55 update.2888.79 We're2888.87 pulling2889.67 back.2889.91 We're2890.15 going2890.47 to2890.63 reassess2890.63 the2891.19 update2891.75 and2891.83 then2892.15 rerelease2892.31 it2892.55 at2893.03 an2893.27 unknown,2893.51 undetermined2893.67 time.2894.15 2894.15 KENNY2895.49 -2895.49 Yeah.2895.49 I'm2895.49 really2895.57 curious2895.64 about2896.53 the2896.84 changes2897.8 that2897.89 they2898.29 will2898.45 make.2898.61 And2898.77 I2899.09 think,2899.32 unanimously,2899.41 people2900.45 had2902.84 problems2903.24 with2903.64 the2905.01 same2905.24 things.2905.41 You2905.64 know?2906.2 If2906.84 you're,2907.64 you2907.8 know,2908.2 a2908.36 town2909.01 with2909.25 a2909.73 large2910.37 budget,2910.53 it's2910.93 and2912.13 it's2912.77 well2913.25 staffed.2913.57 That's2914.53 you2914.77 know,2915.09 the2915.17 changes2915.41 that2915.57 they2915.89 want2916.05 to2916.21 make2916.21 will2916.45 be2916.69 easy2916.85 for2917.09 that2917.33 particular2917.49 city2918.37 as2918.93 opposed2919.17 to,2919.33 you2919.65 know,2919.89 places2919.97 like2920.29 us.2920.69 We're2920.93 still2921.51 new.2921.82 We're2921.98 still2922.3 working2922.55 on2922.78 it.2923.26 How2923.34 are2923.74 we2923.98 going2924.14 to2924.3 sell2924.3 this2924.63 to2924.78 the2925.82 city2926.22 for2927.11 them2927.26 to2927.42 be2927.59 matching2927.66 the2927.9 amount2929.03 that2929.26 the2929.59 cultural2931.18 district2931.34 or2931.82 the2932.3 mass2932.46 cultural2932.86 council2933.11 would2933.51 give2934.07 us?2934.3 You2934.46 know?2934.63 I'm2936.31 very2936.55 curious2936.79 to2937.03 see2937.35 what2937.51 changes2937.91 they2938.15 would2938.55 make.2938.71 2938.87 HELFER2943.11 -2943.11 It2943.11 will2943.11 just2943.35 start2943.51 out2943.75 there.2943.99 Like,2944.07 everything2944.31 in2944.55 the2945.19 what2945.43 they2945.67 released2945.83 that2945.99 they've2946.31 now2946.47 rescinded,2946.71 we're2947.27 able2948.31 we're2948.63 ready2949.83 to2950.82 go2951.07 with2951.14 it.2951.3 Like,2951.39 we2951.7 could2951.95 reapply2952.11 tomorrow.2952.27 It'd2953.14 be2953.55 fine.2953.7 2953.86 KENNY2954.91 -2954.91 Right.2954.91 2954.91 HELFER2956.03 -2956.03 And2956.03 it's2956.03 not2956.91 necessarily2957.14 everything2958.51 we're2959.07 doing2959.3 is2959.47 not2959.63 necessarily2959.79 directly2959.95 in2960.34 alignment.2960.66 Like,2960.82 they2961.14 want2961.39 a2961.55 Citi2961.79 cash2961.95 match,2962.27 but2962.59 they're2963.31 going2964.11 to2964.27 get2964.27 an2964.35 in2964.51 kind2964.75 match2964.91 from2965.15 us2965.39 at2965.55 the2965.71 moment,2965.87 and2965.95 they2966.43 said2966.67 that's2966.83 okay.2966.99 But2967.23 I'm2969.39 for2969.63 much2970.99 smaller2971.39 towns,2971.63 places2972.03 that2972.43 are2972.75 villages,2972.99 you2973.39 know,2974.03 they2974.19 have2974.35 a2974.51 really2974.75 beautiful2974.83 historic2975.07 site2975.39 or2975.87 whatever.2976.03 It's2976.19 almost2977.27 impossible2977.51 capacity2977.82 wise2978.39 for2978.7 them2978.87 to2979.03 manage2979.18 the2979.34 new2979.59 evaluation2979.74 metrics.2979.91 So2980.39 that's2981.51 where2982.22 a2982.47 lot2982.59 of2982.7 the2983.03 issues2983.27 are.2983.27 2983.51 STEPHENS2983.51 -2983.51 Possible2983.51 this2983.91 will2984.39 change2984.7 again2984.95 once2985.27 a2985.66 new2985.99 executive2986.14 and2988.55 you2988.55 know,2989.27 does2989.43 their2989.66 sort2989.91 of,2990.22 you2990.47 know,2991.17 hundred-day2991.73 pass2992.21 and2992.53 says,2992.93 like,2993.17 oh,2993.41 wow.2993.73 Yeah.2993.97 We2994.21 kind2994.45 of2994.61 messed2994.61 up,2995.17 you2995.33 know?2995.65 2995.73 HELFER2996.45 -2996.45 We're2996.45 just2996.45 going2996.69 to2996.85 cut2996.85 that2997.09 out.2997.25 Yeah.2997.41 2997.89 KENNY2998.05 -2998.05 Right.2998.05 yeah.2999.41 2999.57 RATHE2999.89 -2999.89 And2999.89 that2999.89 didn't3000.05 happen.3000.21 Yeah.3000.45 3000.85 KENNY3001.17 -3001.17 Yeah.3001.17 Never3001.17 mind.3001.89 We3002.21 should3002.37 change3002.53 it.3002.77 We3003.01 got3003.41 to3003.57 go3003.57 back3003.81 to3003.97 the3004.05 old3004.21 way.3004.37 3004.53 HELFER3005.28 -3005.28 Well,3005.28 this3005.28 is3005.51 one3005.59 of3005.99 the3006.16 major3006.39 issues3006.64 that3007.28 they3007.43 were3007.68 like,3007.76 we're3007.84 going3008.07 to3008.24 do3008.24 a3008.47 three-year3008.72 competitive3008.95 grant.3009.2 So3009.76 we'd3010.8 everyone3011.03 would3011.28 be3011.68 applying3011.84 for3011.99 a3012.88 grant3013.36 that3013.51 you3013.76 know,3014.07 a3014.32 three3015.2 year3015.2 grant,3015.43 which3015.59 is3015.84 nice3015.99 to3016.16 have3016.47 a3016.64 steady3016.64 amount3016.95 for3017.28 three3017.51 years,3017.68 which3017.84 I3018.3 thought3018.46 would3018.78 give3019.18 the3019.26 illusion3019.5 of3019.58 stability,3019.9 but3020.06 not3020.46 everyone3020.7 would3020.86 get3021.18 that3021.34 grant.3021.58 3021.74 KENNY3022.3 -3022.3 Right.3022.3 What3022.3 happens3022.54 to3022.78 them?3023.18 3023.26 HELFER3023.82 -3023.82 It's3023.82 like,3023.82 that's3024.06 less3024.22 good.3025.66 And3026.06 I3026.46 think3026.54 it3026.62 was3026.86 a3026.94 way3027.1 to3027.18 tighten3027.42 the3027.5 belt3027.74 without3027.82 ostensibly3028.14 tightening3028.46 the3029.02 belt.3029.42 3029.58 KENNY3031.26 -3031.26 Totally.3031.26 Yep.3031.26 3032.63 HELFER3034.7 -3034.7 Yeah.3034.7 Anyway,3034.7 just3035.18 some3036.22 takes3036.55 on3036.7 that.3036.95 3037.26 STEPHENS3039.43 -3039.43 So,3039.43 I3039.43 mean,3039.66 as3039.74 far3040.3 as3040.47 other3040.7 agenda3040.78 items3041.11 for3041.59 the3041.91 next3041.91 meeting,3042.3 I3042.7 guess,3043.18 you3043.26 know,3043.74 we3043.82 would3044.07 touch3044.22 on3044.47 metrics3044.7 again.3044.86 You3045.59 know,3046.46 we3046.62 would3046.86 then3047.34 have3047.66 both3048.22 postcard3048.78 review3049.26 and3050.94 recommendation,3051.74 I3052.14 guess,3052.94 to3053.1 the3053.42 larger3053.58 committee3053.74 along3054.14 with,3055.02 our3055.42 rack3056.78 cards3057.02 review3057.34 and3057.9 recommendation3060.82 to3060.82 the3061.39 full3061.46 committee.3061.55 So3061.78 that.3063.63 3063.78 KENNY3064.18 -3064.18 And3064.18 I'll3064.18 talk3064.43 to3064.59 Charlie3064.74 at3065.46 Watertown3065.95 News3066.11 about3066.59 pricing3066.98 for3067.3 that3067.7 and3067.78 his3068.82 ideas3069.07 and3069.3 his3069.63 take3069.86 on3070.03 what3070.26 I'll3070.91 mention3071.22 to3071.46 him.3071.78 3071.95 STEPHENS3074.73 -3074.73 You3074.73 know,3074.73 will3074.89 there3075.05 be3075.37 greater3076.81 lab3076.97 post3077.45 data,3077.85 I3078.17 guess,3078.65 you3078.81 know,3079.21 maybe3079.37 in3079.77 a3080.09 month3081.13 or3081.29 so,3081.53 perhaps.3081.77 3083.05 HELFER3083.77 -3083.77 We'll3083.77 see.3083.77 Yeah.3084.01 Right3085.61 now,3086.65 it's3086.81 just3086.97 sitting3087.13 with3087.37 George3087.61 and3087.93 Steve.3088.25 So3088.41 when3088.81 they3089.77 get3089.93 back3090.09 to3090.16 us,3090.41 they'll3090.57 get3090.89 back3091.13 to3091.29 us.3091.53 But3091.61 Steve3092.09 will3092.64 be3092.89 gone3093.05 at3093.13 that3093.36 point.3093.53 So3093.68 yeah.3093.93 Hopefully,3094.32 it3094.97 will3095.29 happen3095.36 before3095.53 then.3095.84 3096.09 KENNY3096.97 -3096.97 When3096.97 is3096.97 his3097.45 retirement3097.68 date?3097.93 3098.32 HELFER3099.29 -3099.29 January3099.29 30.3099.29 Last3100.81 day.3100.81 3101.05 KENNY3101.05 -3101.05 Holy3101.05 cow.3101.53 Alright.3101.93 3103.68 HELFER3105.38 -3105.38 Yeah.3106.02 3106.58 KENNY3106.74 -3106.74 Wow.3106.74 Jeez.3106.74 Is3106.74 there3106.74 a3106.74 replacement?3107.06 3107.22 HELFER3108.5 -3108.5 Not3108.5 yet.3108.5 They3108.66 started3109.06 interviewing3109.22 this3109.62 week.3110.1 3110.26 KENNY3111.14 -3111.14 Wow.3111.14 Alright.3111.14 3112.5 RATHE3113.3 -3113.3 Yep.3113.3 3113.3 KENNY3114.98 -3114.98 Big3114.98 shoes3114.98 to3115.22 fill.3115.54 Yeah.3115.78 3118.45 HELFER3119.01 -3119.01 Yeah,3119.01 it3119.01 is.3119.01 So3119.01 what3119.01 I'll3119.32 try3119.49 and3119.64 do3119.8 by3119.97 the3120.13 next3120.28 meeting3120.36 is3120.61 put3120.93 together3121.09 a3121.32 budget3121.8 that3122.05 has3122.36 all3122.53 the3122.77 items3122.93 we've3123.01 talked3123.32 about3123.49 so3123.72 we3124.05 have3124.2 an3124.28 idea3124.45 of3124.61 how3124.77 much3124.93 money3125.09 we're3125.24 we3125.49 want3125.8 to3126.05 spend3126.2 so3126.36 we3126.77 can3127.01 see3127.09 if3127.41 it3128.13 fits3128.28 with3128.45 the3128.68 amount3128.93 of3129.09 money3129.32 we've3129.41 got3129.64 and3129.8 if3130.28 there's3130.45 any3130.68 gap3131.24 that3131.49 we3131.72 can3131.89 try3132.05 and3132.2 fit.3132.45 3132.45 KENNY3132.61 -3132.61 Yep.3132.61 Fantastic.3133.86 3133.86 DRAPEAU3134.58 -3134.58 With3136.5 the3137.22 budget3137.46 well,3137.7 with3139.3 running3139.7 ads3139.94 or3140.26 doing3140.82 anything3141.06 that3141.3 requires3141.86 money3142.42 we3144.34 want3144.58 to3144.58 make3144.58 sure3144.9 that3145.14 we3145.38 have3145.62 a3145.86 way3146.1 to3146.18 track3147.05 back3147.28 ROI3147.61 as3148.01 best3148.64 as3148.89 we3149.2 can.3149.28 Some3149.44 things3150.09 aren't3150.41 necessarily3150.89 going,3151.28 we're3152.01 not3152.41 going3152.64 to,3152.8 we're3152.8 not3153.13 going3153.28 to3153.44 know.3153.44 Like3154.01 the3154.32 lamppost3154.32 banners,3155.76 we're3156.96 not3157.44 necessarily3157.68 going3157.84 to3158.48 know.3158.48 We3158.8 could3158.96 maybe3159.13 have3159.36 a3159.68 rough3159.84 idea3159.93 if3160.16 we3160.57 put3160.72 them3161.13 up3161.36 from3161.68 June3162.37 to3162.69 September.3163.09 We3163.49 could3164.37 look3164.61 at3164.89 potentially3165.17 website3165.49 metrics3165.97 and3166.37 see3166.85 if3167.01 there's3167.17 an3167.25 increase.3167.49 But3167.73 with3168.29 other3168.45 things,3168.61 the3168.85 print3169.65 materials,3169.81 any3170.13 online3171.89 advertisement,3172.69 there3173.33 are3174.29 ways3174.53 to3174.77 set3175.25 up3175.41 either3175.57 QR3175.89 codes3176.21 that3176.69 go3177.17 to3177.33 particular3177.49 landing3178.01 pages3178.34 or3178.66 with3179.05 UTMs.3179.38 There's3179.78 a3180.41 way3180.41 to3180.82 track3180.97 all3181.14 of3181.93 those3182.18 metrics3182.26 back.3182.57 So3183.05 we3183.22 don't3184.26 necessarily3184.41 need3184.73 to3185.05 decide3185.22 it3185.38 right3185.86 now.3186.01 But3186.18 before3186.49 we3187.3 spend3187.61 money3187.86 on3188.18 something,3188.49 we3188.66 should3189.14 have3189.38 a3189.61 way3189.86 of3189.93 gathering3191.84 the3192.08 data3192.56 from3192.64 that.3192.96 3193.2 HELFER3195.68 -3195.68 Very,3195.68 very3195.68 good3196 point.3196.32 Okay.3198.72 So3201.36 we're3201.36 deciding3201.84 our3202.16 agenda3202.64 for3202.8 the3203.2 next3203.28 month.3203.44 It's3204.24 going3205.27 to3205.34 look3205.34 fairly3205.43 similar.3205.51 Will3205.59 it3206.7 be3206.95 rack3207.03 card3207.27 review,3207.43 sticker3207.59 review?3207.99 We'll3208.22 take3208.63 a3208.86 closer3209.11 look3209.18 at3209.51 long3209.66 term3209.82 goals,3209.99 and3210.22 then3211.51 marketing3211.66 budget3212.22 review3212.63 with3212.95 data3213.51 gathering3214.39 systems.3214.7 And3216.14 that3218.22 seems3219.68 like3219.92 a3220 pretty3220.08 good3220.24 meeting.3220.48 3220.72 KENNY3221.28 -3221.28 I3221.28 think3221.28 that3221.44 sounds3221.68 good.3221.92 Very3222.16 good.3222.72 3223.04 HELFER3223.68 -3223.68 And3223.68 our3223.68 next3223.92 meeting3224.08 date3224.4 is3224.8 totally3225.12 remembered.3226.16 It's3226.72 in3227.76 a3228 month.3228.08 3228.16 DRAPEAU3229.36 -3229.36 Yeah.3229.36 Yeah.3229.36 3230.72 HELFER3231.52 -3231.52 It3231.52 is3231.52 going3231.76 to3232.16 be3232.48 Wednesday,3232.56 February3232.8 4.3233.76 3236.22 HELFER3238.79 -3238.79 That's3238.79 great.3238.79 Right3239.11 here.3239.43 3239.66 KENNY3239.66 -3239.66 Excellent.3239.66 3241.03 HELFER3246.14 -3246.14 Awesome.3246.14 Makes3246.14 sense.3247.86 3248.1 KENNY3248.9 -3248.9 Last3248.9 three3248.9 minutes.3249.38 Does3249.7 anyone3250.42 have3250.74 anything3251.62 else3251.86 that3252.18 they'd3252.66 like3252.9 to3253.06 bring3253.22 up?3253.38 Share3253.54 with3254.9 the3255.3 group?3255.46 Almighty.3259.76 In3259.76 that3261.36 case,3261.61 I3261.76 bid3262.97 you3263.13 a3263.36 good3263.53 evening.3263.61 3263.76 HELFER3264.24 -3264.24 Oh,3264.24 actually,3264.24 I3264.41 want3265.28 to3265.45 congratulate3265.45 Matthew3265.68 on3266.32 Solstice.3266.8 A3267.13 wonderful3268.32 event.3268.48 Yeah.3268.89 And3269.05 I3269.36 hope3269.61 you3269.76 met3269.93 your3270.01 targets.3270.24 It3270.41 seemed3270.97 really3271.2 excellent.3271.76 3272.16 STEPHENS3273.16 -3273.16 Yeah.3273.16 Thank3273.16 you,3273.4 Liz.3273.64 We3274.28 exceeded,3275.56 I3275.88 think,3276.6 most3276.76 of3277.08 what3277.32 we3277.48 had3277.64 hoped.3278.36 There,3278.52 of3280.6 course,3280.92 are3281 always3281.32 operational3281.48 issues3281.96 on3282.84 the3283.24 back3283.4 end.3283.48 It3283.72 doesn't3284.04 seem3284.2 like3284.6 most3284.84 people3285.78 well,3286.18 really,3287.14 too3287.3 many3287.61 people3287.86 who3288.18 attended3288.57 really3288.97 noticed3289.61 them.3290.01 So3290.66 that's3291.05 meaningful3291.38 to3292.34 us.3293.14 But,3293.3 anyway,3294.82 we're3295.05 hoping3295.45 for,3295.61 like,3295.93 203296.26 ish,3296.66 you3297.05 know,3297.45 to3297.61 graze,3297.86 like,3297.93 20,000.3298.26 We3298.41 ended3299.22 up3299.38 with3299.7 about3299.7 22,0003299.86 calls3300.88 Fantastic.3302.16 People.3302.48 So3303.04 that's,3303.6 like,3303.92 a3304.32 403305.2 ish3305.52 percent3306.08 increase3306.48 over3306.88 last3307.68 year.3308 Just3308.24 meaningful,3309.44 you3309.6 know,3310.16 revenue3310.32 sig3310.48 significantly3312 more,3312.4 attuned3313.04 to3314 that.3314.4 And,3314.56 you3315.26 know,3317.41 we're3317.57 doing3317.73 the3317.97 full3318.21 debrief3318.38 sessions3318.69 now.3319.41 3319.97 KENNY3320.86 -3320.86 Are3320.86 you3320.86 able3321.01 to3321.17 ascertain,3321.41 where3321.57 perhaps3322.69 the3323.26 furthest3323.65 guest3323.89 came3324.93 from?3325.41 3325.73 STEPHENS3327.37 -3327.37 Oh,3327.37 you3331.29 know,3332.33 we3332.45 had3332.57 this,3332.73 ticketed3332.89 component3334.41 that3334.97 was,3335.53 you3335.69 know,3336.09 I3336.25 was3336.89 able3337.21 to3337.45 talk3337.69 to3337.77 people.3337.93 I3338.01 talked3338.81 to3338.89 people3339.13 who3339.21 came3340.09 from3340.73 California3341.13 just3341.53 for3342.33 the3342.82 solstice.3342.82 3342.89 KENNY3346.41 -3346.41 That's3346.41 great3346.41 data.3346.66 3346.66 STEPHENS3346.89 -3346.89 There3346.89 was3347.3 a3347.3 couple3347.3 that3347.3 said,3347.78 like,3348.02 we3348.26 planned3349.22 our3349.61 trip3350.18 here3350.41 around3351.22 coming3352.02 to3352.74 solstice,3352.97 which3353.14 is3353.78 like,3356.19 you3356.19 guys3356.19 are3356.19 crazy.3356.19 Right?3356.19 You3356.59 know?3356.83 Like,3356.99 Solstice3357.23 is3357.39 amazing3358.59 and3358.75 but,3359.63 like3360.27 so3360.51 and3361.31 we'll,3361.55 you3361.79 know,3362.03 we'll3362.11 we're3362.27 going3362.59 to3362.75 do3362.75 assessment3362.99 of,3363.15 like,3363.63 the3363.79 credit3364.03 card3364.27 data3364.59 that3364.83 we3365.15 get,3365.31 afterwards3365.47 to3366.27 sort3366.75 of3366.91 affirm.3367.15 But3367.31 and3367.71 we3367.95 knew,3368.11 like,3368.35 people3368.83 would3369.07 come3369.39 from,3369.55 like,3369.71 Texas3369.87 or3370.18 North3370.57 Carolina3370.66 in3371.05 past3371.61 years,3371.78 but3372.01 it3372.49 just,3373.3 sort3373.45 of3374.09 fascinating3374.26 to3374.41 hear3374.89 that3374.97 people3375.22 are3375.3 coming3375.61 really3375.78 great3376.18 distances.,3377.53 3377.7 KENNY3378.01 -3378.01 Your3378.01 marketing3378.41 is3378.66 outstanding.3379.05 3380.41 STEPHENS3381.05 -3381.05 Yeah.3381.05 Well,3381.05 we3381.22 got,3381.38 you3381.53 know,3381.86 kudos3381.93 to3382.49 our3383.14 team.3383.38 I3383.93 mean,3384.26 I3384.82 think3385.45 we'll3387.96 get3387.96 the3388.12 final3388.36 report.3388.44 I3388.76 think3389.08 140,3389.4 1503389.64 million3390.68 impressions3390.68 through3391.72 the3392.44 winter3392.44 solstice,3392.76 which3393.32 is3395 crazy.3395.16 And,3395.72 I3396.36 mean,3396.44 last3396.6 year,3396.84 we3397.08 I3397.24 think3398.24 we're3398.32 at3398.47 70,3398.64 803398.95 million3399.43 impressions.3399.43 So3400.16 this3400.8 year,3400.95 it3401.2 pretty3401.52 much3401.68 doubled3401.91 due3402.32 to3403.04 some3403.28 very,3403.6 some3403.84 excellent3405.36 placement3405.52 with3405.99 the3406.39 globe,3406.56 you3406.72 know,3407.2 BMO,3407.43 you3407.68 know,3408.56 some3408.8 GBH,3409.04 you3409.11 know,3409.52 so3409.6 those3409.84 usual3409.99 suspects.3410.16 But,3410.64 I3411.04 mean,3411.2 it3411.28 and3411.52 what3412.12 will3413.8 be3414.04 meaningful3414.28 or3414.52 interesting3415.32 to3415.56 see,3416.12 you3416.28 know,3416.4 a3416.52 lot3418.12 of3418.28 them,3418.44 you3418.6 know,3418.84 all3419.08 those3419.48 people3419.64 heard3419.88 some3420.2 version3420.68 of,3420.92 hopefully,3421.32 Mount3421.56 Auburn3421.88 Cemetery.3422.12 Right?3422.52 And,3423 hopefully,3423.4 what3424.04 ends3424.6 up3424.92 happening3425.24 is3425.4 that3425.8 drives3426.04 further3426.28 engagement3427.41 throughout3427.73 the3428.21 year,3428.53 further3428.7 visitation,3429.01 maybe3429.26 attendance3430.14 at3430.45 another3430.86 event.3430.93 Maybe3431.34 some3431.73 people3431.89 want3432.14 to3432.38 be3432.38 buried3432.61 in3432.7 the3433.01 soil.3433.09 And3433.18 so,3433.97 you3434.21 know,3434.86 we'll3435.01 see3435.26 how3435.73 because3436.14 that3436.53 is3436.86 like,3437.09 we3437.57 have3438.05 never3438.3 had3438.61 that3439.34 level3439.66 of,3439.89 like,3440.38 eyeballs3441.07 or3441.39 engagement3441.95 around3442.19 anything3442.75 that3442.99 we've3443.47 ever3443.63 done,3443.87 like,3444.11 anything3444.91 close3445.15 to3445.47 that.3445.87 3446.91 KENNY3447.07 -3447.07 So3447.07 are3447.07 you3447.07 aware3447.15 if3447.31 there3447.55 are3447.71 any3448.11 other3448.27 historic3448.51 cemeteries3449.47 like3450.11 yours3450.83 that3451.07 have3451.47 something3452.19 like3452.43 this3452.83 happening?3452.99 3454.27 STEPHENS3455.74 -3455.74 No.3455.74 Well,3455.74 so,3456.14 I3456.45 mean,3456.86 Greenwood3456.93 does3457.26 a3457.82 couple3458.14 in3458.38 Brooklyn,3459.02 Greenwood3459.18 does3459.66 a3460.05 couple3460.22 things,3460.3 but3460.54 it's3460.86 really,3461.02 like,3461.18 one,3461.66 two3461.97 nights.3461.97 We3462.22 actually3463.89 think3464.86 we3464.93 had3465.26 seven3465.41 or3466.61 eight3467.02 cemeteries3467.18 come3467.41 to3468.38 Solstice3468.7 this3468.78 year3469.42 because3469.58 they've3470.3 been3470.54 watching3470.78 us.3470.94 3471.42 KENNY3471.42 -3471.42 Oh,3471.42 cool.3471.82 3471.98 STEPHENS3472.86 -3472.86 o3472.86 I3472.86 think3473.18 you3473.42 might3473.66 see3473.82 these3474.22 start3474.54 to3474.86 sprout3475.34 up3476.14 in3476.38 other3476.54 places3476.7 across3477.02 the3477.5 country.3477.74 But3477.9 you3478.46 know,3478.62 it's3478.7 a3480.32 little3480.55 complicated.3480.64 You3480.71 know,3480.8 most3481.28 cemeteries3481.51 are3481.84 not3482.32 set3482.47 up3482.64 to3482.88 do3483.03 this3483.19 because3483.43 they3483.84 don't3484.16 have3484.32 the3484.55 staff3484.71 in3484.88 all3485.76 honesty3485.84 or3486.07 the3486.8 infrastructure3486.88 to3487.11 manage3488.32 parking,3488.47 trash,3488.88 bathrooms3489.59 set3489.99 up.3490.95 So3491.11 if3491.28 you3491.43 know,3492.23 we3492.55 were3493.03 very3493.19 upfront,3493.28 and3493.51 it3493.91 takes3494.16 a3494.23 lot3494.55 of3494.64 expense3494.8 to3494.95 make3495.53 it3495.77 run.3495.93 But3496.17 we3497.85 did3498.09 have3498.25 a3498.57 lot3498.81 of3498.89 colleagues3499.05 asking3499.21 to3499.93 come3500.33 visit3500.57 this3500.81 year,3501.13 and3501.29 so3501.53 we3501.77 sort3501.93 of3502.17 gave3502.33 them3502.49 a3502.73 look3502.89 under3502.97 the3503.13 hood3503.37 and3503.45 some3503.69 got3504.73 scared,3504.89 some3505.21 got,3505.69 you3506.01 know,3506.33 wanted3506.57 to3506.97 look3507.21 excited.3507.37 So3507.77 we'll3508.09 see.3508.33 Yeah.3508.49 3508.89 KENNY3509.37 -3509.37 Wow.3509.37 That's3509.37 amazing.3510.07 Good3510.39 for3510.86 you.3511.11 3511.35 HELFER3511.91 -3511.91 Congratulations3511.91 again.3511.91 3512.79 STEPHENS3513.43 -3513.43 Yeah.3513.43 Thank3513.43 you.3513.51 Yeah.3513.74 It's3513.99 also3514.14 just3514.39 you3514.63 know,3514.86 I3514.95 think3515.03 we're3515.11 for3515.27 the3515.91 region,3516.14 you3516.31 know,3516.86 what3517.03 we're3517.11 hearing3517.27 is3517.51 that3517.99 this3518.14 is3518.31 starting3518.63 to3518.79 become3519.18 like3519.51 a3520.14 more3520.39 like,3520.55 an3521.83 annual3521.99 tradition3522.14 for3522.7 many,3523.27 and3523.51 it's3523.91 also3524.07 starting3524.31 to3524.63 get3524.95 at3525.03 a3525.18 scale3525.42 where3525.58 it's3525.9 you3526.14 know,3526.38 you3526.54 we're3526.7 starting3526.94 to3527.26 permeate3527.58 a3528.54 larger3529.5 part3529.66 of3529.9 the3530.14 community.3530.22 So3530.3 that's3531.02 meaningful3531.42 for3531.82 us.3532.38 3532.54 RATHE3533.42 -3533.42 It3533.42 was3533.42 definitely3533.58 being3533.98 talked3534.46 about3534.7 up3534.94 here3535.26 in3535.34 Bedford.3535.5 3535.58 STEPHENS3536.46 -3536.46 So,3536.46 Oh3536.78 good.3536.78 3537.02 KENNY3537.42 -3537.42 Good.3537.42 Yeah.3537.42 Wow.3537.9 Good.3538.97 Incredible.3539.3 And3539.78 on3541.69 that3541.93 note3542.09 bye,3544.82 everyone.3544.82
Wednesday January 7, 2026